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Microeconomics and Behavior Hardcover – 1 June 2014

by Robert H. Frank (Author)
4.4 out of 5 stars 58 ratings
Edition: 9th
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Covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior.
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  1. ISBN-10
    0078021693
  2. ISBN-13
    978-0078021695
  3. Edition
    9th
  4. Publisher
    McGraw Hill
  5. Publication date
    1 June 2014
  6. Language
    English
  7. Dimensions
    21.84 x 3.56 x 28.19 cm
  8. Print length
    656 pages
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Microeconomics and Behavior: 2024 Release ISE
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About the Author

Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics, emeritus, at Cornell’s Johnson School of Management, where he taught from 1972 to 2020. After receiving his B.S. from Georgia Tech in 1966, he taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics in 1971 and his Ph.D. in economics in 1972 from The University of California at Berkeley. He also holds honorary doctorate degrees from the University of St. Gallen and Dalhousie University. During leaves of absence from Cornell, he has served as chief economist for the Civil Aeronautics Board (1978–1980), a Fellow at the Center for Advanced Study in the Behavioral Sciences (1992–1993), Professor of American Civilization at l’Ecole des Hautes Etudes en Sciences Sociales in Paris (2000–2001), and the Peter and Charlotte Schoenfeld Visiting Faculty Fellow at the NYU Stern School of Business in 2008–2009. His papers have appeared in the American Economic Review, Econometrica, the Journal of Polit-ical Economy, and other leading professional journals, and for more than two decades, his economics columns appeared regu-larly in The New York Times.His research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond (Oxford, 1985), Passions Within Reason (W. W. Norton, 1988), What Price the Moral High Ground? (Princeton, 2004), Falling Behind (University of California Press, 2007), The Economic Naturalist (Basic Books, 2007), The Economic Naturalist’s Field Guide (Basic Books, 2009), The Darwin Economy (Princeton, 2011), Success and Luck (Princeton, 2016), and Under the Influence (Princeton, 2020), which have been translated into 24 languages. The Winner-Take-All Society (The Free Press, 1995), co-authored with Philip Cook, received a Critic’s Choice Award, was named a Notable Book of the Year by The New York Times, and was included in BusinessWeek’s list of the 10 best books of 1995. Luxury Fever (The Free Press, 1999) was named to the Knight-Ridder Best Books list for 1999. Professor Frank is a co-recipient of the 2004 Leontief Prize for Advancing the Frontiers of Economic Thought. He was awarded the Johnson School’s Stephen Russell Distinguished Teaching Award in 2004, 2010, 2012, and 2018, and the School’s Apple Distinguished Teaching Award in 2005. His introductory microeconomics course has graduated more than 7,000 enthusiastic economic naturalists over the years.

Product details

  • Publisher ‏ : ‎ McGraw Hill
  • Publication date ‏ : ‎ 1 June 2014
  • Edition ‏ : ‎ 9th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 656 pages
  • ISBN-10 ‏ : ‎ 0078021693
  • ISBN-13 ‏ : ‎ 978-0078021695
  • Item weight ‏ : ‎ 1.57 kg
  • Dimensions ‏ : ‎ 21.84 x 3.56 x 28.19 cm
  • Customer Reviews:
    4.4 out of 5 stars 58 ratings

About the author

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Robert H. Frank

Robert H. Frank

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Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

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  • JP
    5.0 out of 5 stars I love reading this book
    Reviewed in the United States on 1 November 2015
    Format: HardcoverVerified Purchase
    I have previously read Hal Varian's Intermediate Microeconomics textbook, which I found to be incredibly boring. By comparison, I find Robert Frank's Microeconomics and Behavior to be much easier and more fun to read.

    This intermediate microeconomics textbook by Robert Frank doesn't have as much breadth as Varian's text, but it spends more time on each topic which makes concepts easier to remember. After reading Varian's textbook, I felt I had covered lots of material, but remembered little of it. With Frank's book, each topic becomes clear and distinct in my head because Frank spends more time to explain concepts clearly.

    This book also has real-world examples of concepts in the "Economic Naturalist" sections, which is something missing from Varian's text. I strongly recommend this book.
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  • Camille
    5.0 out of 5 stars Wonderful item
    Reviewed in the United States on 20 October 2018
    Format: HardcoverVerified Purchase
    I really like the book because it helps me a lot in my course.
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  • Bobert
    4.0 out of 5 stars Had to buy for a class. I recommend the class, but not the book
    Reviewed in the United States on 8 January 2020
    Verified Purchase
    Had to buy this book for an introductory micro econ course in college. I would recommend trying to find an online PDF of an older version unless your professor requires you read specific passages from this book.
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  • TgotITnow
    5.0 out of 5 stars Learning a lot from this textbook
    Reviewed in the United States on 10 November 2015
    Format: HardcoverVerified Purchase
    This textbook is a rental and serve's it's purpose well.
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  • Greenie
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 31 July 2016
    Format: HardcoverVerified Purchase
    works great
    Report