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Marketing: A Snapshot Paperback – 25 November 2013

A step-by-step guide to creating a marketing plan.

This concise guide provides a high-level view of the critical marketing activities associated with the Marketing Process Concept.

Students will learn how to confidently make marketing decisions in many different types of situations; within a variety of organisations and markets.

A full length real-life case study on ASCA demonstrates the application of the concepts identified in Chapter 1.

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  1. Print length
    72 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    25 November 2013
  5. Dimensions
    22.1 x 0.3 x 27.6 cm
  6. ISBN-10
    1486009271
  7. ISBN-13
    978-1486009275
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Product description

About the Author

Dr. Fredy-Roberto Valenzuela-Abaco is a Senior Lecturer in Marketing in the UNE Business School, University of New England, Australia. Previously he lectured at Universidad de Talca, Chile for 15 years. He completed his MBA degree at University of Ottawa, Canada and his PhD degree at UNE, Australia. His industry experience covers several consulting projects for various Chilean companies. His area of research is marketing and in particular topics related with service recovery, customer satisfaction management and relationship marketing. He is also interested in research that deals with online learning. His work has been published in several international refereed journals. He has also participated in several international conferences.

Product details

  • Publisher ‏ : ‎ Pearson; 1st edition (25 November 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 72 pages
  • ISBN-10 ‏ : ‎ 1486009271
  • ISBN-13 ‏ : ‎ 978-1486009275
  • Dimensions ‏ : ‎ 22.1 x 0.3 x 27.6 cm

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