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Essentials of Services Marketing Paperback – 10 July 2012

by Jochen Wirtz (Author), Dr Patricia Chew (Author), Christopher H Lovelock (Author)

33 ratings

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Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook.

With its visual learning aids and clear language, students read less to learn more.

For undergraduate services marketing courses.

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Essentials of Services Marketing
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Product details

Publisher ‏ : ‎ Pearson Ed Asia
Publication date ‏ : ‎ 10 July 2012
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
Print length ‏ : ‎ 720 pages
ISBN-10 ‏ : ‎ 9810686188
ISBN-13 ‏ : ‎ 978-9810686185
Item weight ‏ : ‎ 1.41 kg
Dimensions ‏ : ‎ 20.96 x 2.29 x 26.67 cm

Customer Reviews:
33 ratings

About the authors

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Jochen Wirtz
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Jochen Wirtz • Vice-Dean MBA Programs • Professor of Marketing • Best-Selling Author • Keynote Speaker • Consultant
Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, and a Global Faculty of the Center for Services Leadership at Arizona State University. Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford.
He is a leading authority on services marketing and management and has published over 200 academic articles, including 6 features in Harvard Business Review. He has been recognized as one of the 86 highly cited researchers in economics and business (list published by data analytics firm Clarivate), which places him among the world’s most prominent researchers.
He has worked with international consulting firms, including Accenture, Arthur D. Little, and KPMG, and major service firms around the world.
Follow his work on LinkedIn, YouTube, ResearchGate, and Google Scholar.
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Patricia Chew
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Discover more of the author’s books, see similar authors, read book recommendations and more.
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33 global ratings

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Nicole
Five Stars
Reviewed in the United States on 26 June 2018
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Good book, basic knowledge but definitely has something everyone can learn. Satisfied me for learning about service marketing.

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Ana Leticia Pires Bertuci
Essential for Marketing Management
Reviewed in Canada on 24 September 2020
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I used this book when studying Marketing Management. It’s essential.

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Amazon Customer
Five Stars
Reviewed in the United Kingdom on 6 October 2016
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like a brand new

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Katelyn
Four Stars
Reviewed in the United States on 10 November 2014
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Great examples and easy to follow

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PP
Great Price!
Reviewed in Canada on 11 January 2014
Verified Purchase
Although it is black and white in the preview, the book is actually color! And it is the exact same one required for many classes and it is more than half of the price!
It also came much faster than expected, it came here within a week yet I was expected to get it between the 17-24th (so 10 days early!)

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