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Public Relations Writing and Media Techniques: Pearson New International Edition Paperback – International Edition, 1 November 2013
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Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.
The text thoroughly integrates new communication technologies―the Internet, Webcasting, etc.―and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.
- Print length472 pages
- LanguageEnglish
- PublisherPearson
- Publication date1 November 2013
- Dimensions21.59 x 2.72 x 27.61 cm
- ISBN-101292040734
- ISBN-13978-1292040738
Product details
- Publisher : Pearson
- Publication date : 1 November 2013
- Edition : 7th
- Language : English
- Print length : 472 pages
- ISBN-10 : 1292040734
- ISBN-13 : 978-1292040738
- Item weight : 1.17 kg
- Dimensions : 21.59 x 2.72 x 27.61 cm
- Best Sellers Rank: 1,126,687 in Books (See Top 100 in Books)
- 1,549 in Dance (Books)
- 3,155 in Writing Skill Reference (Books)
- 4,634 in Study & Teaching Reference (Books)
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- Marlena KubotaReviewed in the United States on 13 September 2017
5.0 out of 5 stars Engaging
Verified PurchaseWhat surprised me about this book is how genuinely interesting it is, outside of being a Communication major required book in college. It's one of few textbooks I've kept over the years, and one day I want to go back and re-read some of the chapters. It's well written and has a way of captivating your attention. There are very little school-required textbooks that can claim the same.
- C E MatthewsReviewed in the United States on 14 September 2013
5.0 out of 5 stars Good Textbook for PR Class
Verified PurchaseI needed this text for a PR class I am taking. It has some very relevant examples and it is very clear so reading it is not so bad. I was required to buy it for class - but I have enjoyed learning from it.
- DsReviewed in the United States on 30 July 2014
5.0 out of 5 stars It felt more like a reference guide than a textbook
Verified PurchaseI was required to purchase this textbook for a PR class and it proved to be very helpful. There are clear, relatable examples that have made the learning process easier. It felt more like a reference guide than a textbook.