$70.64
Only 1 left in stock.
US imports may differ from local products. Additional terms apply. Learn More.

Amazon Global Store

  • International products have separate terms and are sold from abroad and may differ from local products including fit, age rating, and language of product, labeling, or instructions, or plugs (you may require an adapter).
  • Manufacturer warranty may not apply but you may have other rights under law.
  • Learn more about Amazon Global Store
$$70.64 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$70.64
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Amazon US
Amazon US
Ships from
Amazon US
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Leon G. Schiffman
Follow
Something went wrong. Please try your request again later.

Consumer Behavior: United States Edition Hardcover – 28 July 2009

by Leon Schiffman (Author), Leslie Kanuk (Author)
4.3 out of 5 stars 67 ratings
{"desktop_buybox_group_1":[{"displayPrice":"$70.64","priceAmount":70.64,"currencySymbol":"$","integerValue":"70","decimalSeparator":".","fractionalValue":"64","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"JSRzudEoF9cF1tllhAW0tYpaVspMgzzuhj4rRbVomDSb7DLhokcb7GKJHqrbMleJ2BvlckZH9JE6xUJHuwfRz3OgG%2Fuy6VB6LENYO%2BNzHmvVuJ5BLTdQanQ200T3EKnIxPL4cRYsT04DNxz82e%2BkHZcWxg4ahsWJGC0P3WbMP6v5rYMOYVaKGRkDX43PX9iP","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.
Read more
Previous slide of product details
  1. Print length
    600 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    28 July 2009
  5. Dimensions
    2.79 x 21.59 x 27.69 cm
  6. ISBN-10
    0135053013
  7. ISBN-13
    978-0135053010
Next slide of product details

Product details

  • Publisher ‏ : ‎ Pearson; 10th edition (28 July 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 600 pages
  • ISBN-10 ‏ : ‎ 0135053013
  • ISBN-13 ‏ : ‎ 978-0135053010
  • Dimensions ‏ : ‎ 2.79 x 21.59 x 27.69 cm
  • Customer Reviews:
    4.3 out of 5 stars 67 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Leon G. Schiffman

Leon G. Schiffman

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read book recommendations and more.

Customer reviews

4.3 out of 5 stars
67 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

  • Amazon Customer
    5.0 out of 5 stars Satisfied with purchase
    Reviewed in the United States on 25 February 2017
    Verified Purchase
    The book was in very good condition, basically new. I just got it but looking at it, I think it will serve mu purpose to understand consumer behavior and help me in my job.
    Report
  • Virginia
    5.0 out of 5 stars and written in a way that was easy to understand
    Reviewed in the United States on 29 July 2015
    Verified Purchase
    I found this textbook to be everything that was necessary for my course. It was clear and concise, and written in a way that was easy to understand. It also covered all areas of consumer behavior.
    Report
  • Alexis
    3.0 out of 5 stars Questions don't match the content
    Reviewed in the United States on 18 March 2013
    Verified Purchase
    My teacher requires us to answer the discussion questions at the end and I find that they don't really review the chapter's content. Also, there are so many diagrams that the chapter seems long and hard to keep up with
    Report
  • nazanin m weck
    4.0 out of 5 stars Very well written with excellent examples.
    Reviewed in the United States on 23 May 2016
    Verified Purchase
    Although dated, the material is very relevant and can be applied to today's consumer behavior. Very well written with excellent examples.
    Report
  • Vinh
    5.0 out of 5 stars Same as the new 11th edition!
    Reviewed in the United States on 9 February 2015
    Verified Purchase
    This book is the exact same as the 11th edition. I thumbed through the new version and this one side-by-side. So if you want to save yourself a few hundred bucks, buy this addition over the current one!
    Report