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Research Methods for Business Students Paperback – 2 April 2009
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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice and run-away market leader.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
- For Students: self-assessment questions, glossary, revision flashcards, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
For Instructors: teaching manual, powerpoint slides, testbank
- Print length656 pages
- LanguageEnglish
- PublisherFinancial Times/ Prentice Hall
- Publication date2 April 2009
- Dimensions19.5 x 2.6 x 26.6 cm
- ISBN-100273716867
- ISBN-13978-0273716860
There is a newer edition of this item:
Product description
From the Back Cover
Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.
So, if you're thinking ΠK
"How do I choose my topic?"
" I'm confused by all these different philosophies"
" I've got my data; what do I write first?"
ΠK then, open this book to read:
* Regular checklists and ЧProgressing your Research ProjectШ sections to give you step-by-step practical guidance on the process
* A glossary of clear definitions of over 400 research terms
* Cases and examples of student projects and academic research to show you how itЦs done
* Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting
And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!
Start your project with confidence and complete it with success.
About the Author
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
Product details
- Publisher : Financial Times/ Prentice Hall; 5th edition (2 April 2009)
- Language : English
- Paperback : 656 pages
- ISBN-10 : 0273716867
- ISBN-13 : 978-0273716860
- Dimensions : 19.5 x 2.6 x 26.6 cm
- Customer Reviews:
About the authors
Discover more of the author’s books, see similar authors, read book recommendations and more.
Mark Saunders is Professor of Business Research Methods and a former Director of Global Engagement and Director of Doctoral Programmes at the Birmingham Business School, University of Birmingham, UK. He has visiting professorships at the Gordon Institute of Business Science, University of Pretoria, South Africa; and Maladarlens University, Sweden.
Mark is passionate about both teaching and research and this is reflected in his books and journal articles. He has taught research methods and methodology and both quantitative and qualitative data analysis to undergraduate, masters and doctoral students.
Mark's research interests include Research Methods, Trust, Human Resource Aspects of the Management of Change and SME Success and his work has been published (and cited) widely.
Mark has fellowships of the Academy of Social Sciences, the British Academy of Management and the First International Network for Trust. He undertakes consultancy in public, private and not-for-profit sectors.
Customer reviews
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- DavidReviewed in the United Kingdom on 4 March 2013
5.0 out of 5 stars Summary of Business Research Methods (Fifth Edition):
Verified PurchaseAll,
Nearing the end of an MBA is always a challenge with one last push required. The fifth edition of the book gets you over the line!!!!
It has an easy to follow style with great content to shape your dissertation. The book's DNA can be used as template to construct and
shape your research.
This is a must have book and well worth the money paid!!!!
David
- GracieReviewed in the United Kingdom on 11 August 2020
5.0 out of 5 stars Well worth the money
Verified PurchaseVery helpful and easy to understand reference for undertaking my dissertation.
GracieWell worth the money
Reviewed in the United Kingdom on 11 August 2020
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