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Global Marketing, Global Edition Paperback – Student Edition, 1 May 2014

by Warren J. Keegan (Author), Mark C. Green (Author)
4.2 out of 5 stars 78 ratings
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Purchase options and add-ons

For undergraduate and graduate courses in global marketing

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292069661)

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Read more
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  1. Print length
    608 pages
  2. Language
    English
  3. Publisher
    Pearson Education
  4. Publication date
    1 May 2014
  5. Dimensions
    21.7 x 2.1 x 27.5 cm
  6. ISBN-10
    9781292017389
  7. ISBN-13
    978-1292017389
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Product details

  • ASIN ‏ : ‎ 1292017384
  • Publisher ‏ : ‎ Pearson Education
  • Publication date ‏ : ‎ 1 May 2014
  • Edition ‏ : ‎ 8th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 608 pages
  • ISBN-10 ‏ : ‎ 9781292017389
  • ISBN-13 ‏ : ‎ 978-1292017389
  • Item weight ‏ : ‎ 1.07 kg
  • Dimensions ‏ : ‎ 21.7 x 2.1 x 27.5 cm
  • Customer Reviews:
    4.2 out of 5 stars 78 ratings

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  1. Warren J. Keegan

    Warren J. Keegan

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    Mark C. Green

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78 global ratings

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  • Tom
    5.0 out of 5 stars Helpful book, quick delivery
    Reviewed in the United States on 12 October 2019
    Verified Purchase
    This book was helpful for class and, when buying it, the order was delivered quickly. Thank you for the order and the quick delivery.
    Report
  • Nushad MERCHANT
    5.0 out of 5 stars Excellent
    Reviewed in France on 9 November 2015
    Verified Purchase
    C'est le livre que je cherchais. Ce livre est très important pour mes études et il me sert très utile.
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  • Amanda
    5.0 out of 5 stars Excellent!!!
    Reviewed in the United Kingdom on 10 November 2015
    Verified Purchase
    Thank you! It came on time and everything was smooth
    Report
  • DEAN
    3.0 out of 5 stars Good not great
    Reviewed in the United States on 13 January 2015
    Verified Purchase
    The content of the book is very good but the end of the chapter cases are very weak. As a student, I use the cases at the end of each chapter to further my learning and get a better understanding of how companies use the concepts that were just read in the chapter. This book falls short in that are and that is why I gave the book 3 stars.
    Report
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on 9 October 2015
    Verified Purchase
    Excellent product. Exactly as the description
    Report