
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera, scan the code below and download the Kindle app.
Creating Powerful Brands: Volume 1 Paperback – 29 September 2010
You can select and apply an appropriate plan based on your cart value at checkout.
-
Pay at Your PaceZip
Account type | Interest |
---|---|
Zip Pay | Always interest free^ |
Zip Money | 12 mo interest free,
25.9% p.a. thereafter* |
^Zip Pay: This is a credit product and is interest free. Minimum monthly repayments are required. A monthly account fee of $9.95 is charged by Zip and is subject to change. Pay your closing balance in full by the due date each month and Zip will waive the fee. Available to approved applicants only and subject to completion of satisfactory credit assessment by Zip. Other charges may be payable. Fees and charges subject to change. Zip T&Cs apply. T&Cs available on application. See your Zip contract for further details. Credit provided by Zip Money Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878.
*Zip Money: Interest free term subject to minimum spend and promotional partner offer. Available to approved applicants only and subject to completion of satisfactory credit check. The repayment advertised will repay the transaction balance within the advertised interest free period. A monthly account fee of $9.95 applies and a one off establishment fee may apply for new customers. Under the contract, minimum monthly repayments are required and will vary depending on your credit limit. Instalment plans split eligible purchases of $300 and above into equal repayments within the interest free period. If you turn off instalments, transactions will be reverted to the minimum monthly repayment. Paying only the minimum monthly repayment may not necessarily repay a purchase within the interest free period. Any balance outstanding at the expiry of the interest free period will be charged at the standard variable interest rate, 25.9% per annum, as at 1 June 2023. Other charges may be payable, see T&Cs. Interest, fees and charges are subject to change. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number (441878).
Purchase options and add-ons
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
In this influential textbook, de Chernatony, McDonald & Wallace
• Summarise the latest thinking and best practice in the domain of branding
• Show how branding theories are implemented in practice with all new real marketing campaigns
• Bring the story up-to-date with a clear European focus
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
- ISBN-109781856178495
- ISBN-13978-1856178495
- Edition4th
- PublisherRoutledge
- Publication date29 September 2010
- LanguageEnglish
- Dimensions19.05 x 2.54 x 22.86 cm
- Print length496 pages
From the brand

Top Sellers in Australia
Product description
Review
'Creating a powerful brand is a journey not a destination. This book is the definitive road map. Whether you are new to branding, an experienced brand manager or a senior executive wishing to keep abreast of the changing brand environment this book should be permanently on your desk.' - Anthony Thomson, Co-founder, Metro Bank; Chairman, the Financial Services Forum
'As a textbook that brings together the theory and examples of how branding works in practice, it really can’t be bettered.' - Loyalty Magazine
'[A] classic ... an invaluable brand in itself.' - Veronika V. Tarnovskaya, Journal of Brand Management
'An excellent book. It is well written, perfectly structured, full of knowledge with an invisible power to professionally and artistically acquaint the reader to the world of brands. I strongly recommend it for consultants, marketing managers, business managers, college professors and students.' - Dr Yannis Suvatjis, Athens Graduate School of Management
'An exemplar testimony of an enduring brand, which retains crispness and relevance to brand managers and academics. de Chernatony’s authenticity in incorporating new developments in customer co-creation of brands, brand adaptability, service employees as brand ambassadors and many other innovations reflects his own leading cutting-edge role in extending the brand literature domain.' - Bill Merrilees, Griffith University, Australia'A book that all serious brand managers will wish to frequently refer to and to have close at hand.' - John M.T. Balmer, Brunel University & University of Bradford, UK
'A wide-ranging survey of theory and practice has now been brought bang up-to-date.' - Robert Jones, Wolff Olins and Norwich Business School
'Since its launch in 1992 this book has become a must have on the book shelf. In updating it has simply ensured it will retain that status for the next generation of brand owners and consultants' - Nick Kendall, Group Strategy Director, BBH Ltd
'Every business person should read this fresh, contemporar and inspiring book.' - Andrej Pompe, Brand Business School, Slovenia
‘Interesting, lively and inspiring to read, [the book] is extremely well written and useful to branding professionals students’ – Robert D Green, Journal of Product and Brand Management
About the Author
Product details
- ASIN : 1856178498
- Publisher : Routledge
- Publication date : 29 September 2010
- Edition : 4th
- Language : English
- Print length : 496 pages
- ISBN-10 : 9781856178495
- ISBN-13 : 978-1856178495
- Item weight : 953 g
- Dimensions : 19.05 x 2.54 x 22.86 cm
- Customer Reviews:
Customer reviews
- 5 star4 star3 star2 star1 star5 star59%13%28%0%0%59%
- 5 star4 star3 star2 star1 star4 star59%13%28%0%0%13%
- 5 star4 star3 star2 star1 star3 star59%13%28%0%0%28%
- 5 star4 star3 star2 star1 star2 star59%13%28%0%0%0%
- 5 star4 star3 star2 star1 star1 star59%13%28%0%0%0%
Top reviews from Australia
Top reviews from other countries
- Faraaz PeerbhaiReviewed in India on 15 May 2014
5.0 out of 5 stars Exactly what i ordered!
Format: PaperbackVerified PurchaseInitially i was sceptical about the availability of this book as it is published by an international publishing house, who's books are rarely available in India.
In addition, i managed to purchase this book at a 40% discount all thanks to Amazon!
Extremely satisfied!