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Consumer Behavior Paperback – International Edition, 1 January 2017

by Wayne Hoyer (Author), Deborah J Macinnis (Author), Rik Pieters (Author)

183 ratings

Edition: 7th ed.

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The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

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Activate Unlimited Learning with Consumer Behavior

Ideas & issues that influence (your) consumer behavior

You examine the relationship of materialism, self-control, financial management and money, goals, emotions, pricing, social media, mobile marketing, and others to consumer behavior.

How is this relevant to me?

The text reviews the influences on decisions millennials like you make in regards to money management, work-life balance, marketing ethics, and the environment.

Conceptual models clarify key topics

Models help you understand how the chapter’s key topics relate to one another and how the topics connect to coverage in other chapters.

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Questions at the end of every chapter encourage you to recall, analyze, and dig deeper into what you have learned as you apply the chapter’s concepts to real-world marketing situations.

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About the Author

Wayne D. Hoyer, Ph.D., holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise in the Department of Marketing at the McCombs School of Business. He received his doctorate, Master of Science and Bachelor of Science from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and consumer brand sabotage as well as advertising information processing (including miscomprehension, humor and brand personality). Dr. Hoyer has published more than 100 articles in academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 O'Dell Award from the American Marketing Association. He has received an honorary doctorate from the University of Bern in Switzerland and been the Montezemolo Visiting Research Fellow in the Judge School of Business. He is a Visiting Fellow of Sidney Sussex College at the University of Cambridge (United Kingdom). Dr. Hoyer has taught internationally at the University of Cambridge (United Kingdom), University of Mannheim, the University of Muenster, the Otto Beisheim School of Management (Germany), the University of Bern (Switzerland), and Thammasat University (Bangkok, Thailand).

Deborah MacInnis, Ph.D., is a professor emerita of marketing at USC's Marshall School of Business and is also Charles L. and Ramona I. Hilliard Professor of Business Administration. She received her doctorate in marketing from the University of Pittsburgh and her Bachelor of Science in psychology from Smith College. Her work focuses on emotions, information processing and branding. She is a fellow of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology. She has also won a lifetime achievement award from the American Marketing Association's Consumer Behavior Special Interest Group as well as from the University of Southern California. She has received the Journal of Marketing's Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as co-editor and associate editor of the Journal of Consumer Research and associate editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and co-authored a book on developing, enhancing and leveraging brand admiration. She is former treasurer and president of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Association's academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as vice of research and strategy and vice dean of the undergraduate program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music and art. She adores her family and pets.

Rik Pieters, Ph.D., is professor of marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. He received his doctorate in social psychology from the University of Leiden in 1989. Dr. Pieters believes in interdisciplinary work and that imagination, persistence and openness to surprise are a person's biggest assets. He has published more than 90 articles in marketing, psychology, economics and statistics. His work has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. Dr. Pieters has published in the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, European Journal of Social Psychology, Emotion, Psychological Science, and Journal of Economic Literature. His research concerns attention and memory processes in marketing communication and the role of emotions in consumer decision making. He has served as co-chair of the Association for Consumer Research annual conference and has co-organized special conferences on visual marketing, social communication, and service marketing and management. He has taught internationally at Pennsylvania State University; University of Innsbruck, Austria; Koc University, Turkey; and the University of Auckland, New Zealand. Dr. Pieters has been strategy director for national and international clients at the Prad/FCB Advertising Agency, Amsterdam office. He bakes bread, rides bikes, and drinks hoppy, fermented barley beverages -- all except the first in moderation.

Product details

ASIN ‏ : ‎ 1305507274
Publisher ‏ : ‎ Cengage Learning
Publication date ‏ : ‎ 1 January 2017
Edition ‏ : ‎ 7th ed.
Language ‏ : ‎ English
Print length ‏ : ‎ 560 pages
ISBN-10 ‏ : ‎ 9781305507272
ISBN-13 ‏ : ‎ 978-1305507272
Item weight ‏ : ‎ 1.11 kg
Dimensions ‏ : ‎ 21.59 x 1.91 x 27.31 cm

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Deborah J. MacInnis

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Debbie MacInnis is the Doris Drucker Chair and Full Research Professor at the Drucker School of Management, Claremont Graduate University. She is also Professor Emerita of Marketing at USC’s Marshall School of Business. She is a thought leader on consumer behavior and branding. She is a Fellow of the American Marketing Association, the Association for Consumer Research, and the Society for Consumer Psychology. She has received the Lifetime Achievement Award from the American Marketing Association’s Consumer Behavior Special Interest Group and the Faculty Lifetime Achievement Award from the University of Southern California. She is an award-winning author for her published work. Debbie is the co-author of "Brand Admiration," a book on developing, enhancing, and leveraging brand admiration, and the "Brand Benefits Playbook," which offers a strategic perspective on branding through the lens of the benefits customers want in a brand. She is also the co-author of several edited volumes on branding and co-author of a leading textbook on consumer behavior. Debbie has served as Coeditor and Associate Editor for the Journal of Consumer Research and Associate Editor for the Journal of Marketing, and the Journal of Consumer Psychology. Her consulting includes work with major consumer goods companies, branding agencies, and advertising agencies.

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It is an easy read and contains a lot of information that is helpful in understanding how people make decisions. I would recommend this book to others in the marketing field.

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