Buy new:
$150.47
Dispatched from: Amazon US
Sold by: Amazon US
$150.47
Only 1 left in stock.
US imports may differ from local products. Additional terms apply. Learn More.

Amazon Global Store

  • International products have separate terms and are sold from abroad and may differ from local products including fit, age rating, and language of product, labeling, or instructions, or plugs (you may require an adapter).
  • Manufacturer warranty may not apply but you may have other rights under law.
  • Learn more about Amazon Global Store
$$150.47 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$150.47
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from
Amazon US
Amazon US
Ships from
Amazon US
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$71.84
Fast Shipping! Free Upgrade to Priority Shipping. Products ship daily. Excellent customer service and Your Satisfaction is 100% Guaranteed! Book is in typical Used-Good Condition. It will show signs of wear to cover and/or pages. There may be underlining, highlighting, and or writing. May not include supplemental items (like discs, access codes, dust jacket, and other supplemental items). Will be a good legible Reading copy. Fast Shipping! Free Upgrade to Priority Shipping. Products ship daily. Excellent customer service and Your Satisfaction is 100% Guaranteed! Book is in typical Used-Good Condition. It will show signs of wear to cover and/or pages. There may be underlining, highlighting, and or writing. May not include supplemental items (like discs, access codes, dust jacket, and other supplemental items). Will be a good legible Reading copy. See less
$4.95 delivery 2 - 8 July. Details
Only 1 left in stock.
$$150.47 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$150.47
Subtotal
Initial payment breakdown
Delivery cost, delivery date and order total (including tax) shown at checkout.
Ships from and sold by Ultimate Treasures AU.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer—no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

C. Merle Crawford
Follow
Something went wrong. Please try your request again later.

New Products Management Hardcover – 17 March 2014

4.2 out of 5 stars 82 ratings
Edition: 11th
Or $25.08 /mo (6 mo). View 2 plans

You can select and apply an appropriate plan based on your cart value at checkout.

Payment options Interest Total*
$25.08/mo (6 mo)
minimum purchase of $100 		0% $150.47
$50.16/mo (3 mo)
minimum purchase of $50 		0% $150.47

Learn more

* The payment amount shown here does not include the cost of any additional selected options. See total payment amount (including shipping cost) at the checkout.

** Latitude: Monthly credit card fee (currently $10.95) will apply. Equal monthly repayments apply, account fees, late fees apply. Provider may charge interest. Exclusions apply. For more details click on Learn more above. You acknowledge that credit is provided to you by Latitude Finance Australia ABN 42 008 583 588, Australian Credit Licence number 392145, and the instalment plan is subject to the terms and conditions imposed on you by Latitude. Equal monthly repayments apply (exact amounts specified in your Latitude statement) and card fees will be charged by Latitude. If you fail to make your minimum monthly payment for two consecutive months, you agree that your equal monthly payment plans (Instalment Interest Free Promotion) with a term of fewer than 33 months will change into a minimum monthly payment plan (Interest Free Promotion) for the remaining duration of the initial plan term. If you fail to make a payment on time, Latitude will charge late fees. Latitude will also charge interest on any outstanding balance at the end of the instalment plan period you select at the rate set out in its T&Cs (currently 29.99% p.a.). Interest may also apply to other Latitude credit card transactions or if you do not comply with the Latitude T&Cs.
Account type Interest
Zip Pay
Always interest free^
Zip Money
12 mo interest free,
25.9% p.a. thereafter*

Learn more

The payment amount shown here does not include the cost of any additional services. See total payment amount (including shipping cost) at the checkout.

^Zip Pay: This is a credit product and is interest free. Minimum monthly repayments are required. A monthly account fee of $9.95 is charged by Zip and is subject to change. Pay your closing balance in full by the due date each month and Zip will waive the fee. Available to approved applicants only and subject to completion of satisfactory credit assessment by Zip. Other charges may be payable. Fees and charges subject to change. Zip T&Cs apply. T&Cs available on application. See your Zip contract for further details. Credit provided by Zip Money Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878.

*Zip Money: Interest free term subject to minimum spend and promotional partner offer. Available to approved applicants only and subject to completion of satisfactory credit check. The repayment advertised will repay the transaction balance within the advertised interest free period. A monthly account fee of $9.95 applies and a one off establishment fee may apply for new customers. Under the contract, minimum monthly repayments are required and will vary depending on your credit limit. Instalment plans split eligible purchases of $300 and above into equal repayments within the interest free period. If you turn off instalments, transactions will be reverted to the minimum monthly repayment. Paying only the minimum monthly repayment may not necessarily repay a purchase within the interest free period. Any balance outstanding at the expiry of the interest free period will be charged at the standard variable interest rate, 25.9% per annum, as at 1 June 2023. Other charges may be payable, see T&Cs. Interest, fees and charges are subject to change. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number (441878).
{"desktop_buybox_group_1":[{"displayPrice":"$150.47","priceAmount":150.47,"currencySymbol":"$","integerValue":"150","decimalSeparator":".","fractionalValue":"47","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"ewNSoJ0iwb6w1sOHSQ1w7qNCwE8rZoDP5qg%2B1wVFoMOJwPtENcG45HOh2Xni7jcXvs9naOohanaZmSQaI0xHlFVYwwxVUXu2%2BWR6TcrQ8n%2F8qmBtYpDAtJxljJ6%2BlnQGft%2FsP6wX%2FZLaFx7jGuo6w%2FcmpG%2F7jI1UbAheyPne%2FCp0XbHJlb%2BhFzHR15HtIu8M","locale":"en-AU","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$71.84","priceAmount":71.84,"currencySymbol":"$","integerValue":"71","decimalSeparator":".","fractionalValue":"84","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"ewNSoJ0iwb6w1sOHSQ1w7qNCwE8rZoDP%2BSl%2FuhxA7%2FU3OTij40EPDIy4Qosga1%2FfDnc6gsP3iZae%2FU7sTwNBwNTWdhnvW7LyJWTtQrxemjW8XA%2BuOj3BegIDkHFqTMqk4bfHafiV%2BAYe2921NIGr2hAUA5hZbBQcjwukUeqv2m2Tpgcba9Mmh7MnXg4x1emS","locale":"en-AU","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.
Read more
Previous slide of product details
  1. ISBN-10
    007802904X
  2. ISBN-13
    978-0078029042
  3. Edition
    11th
  4. Publisher
    McGraw-Hill Education
  5. Publication date
    17 March 2014
  6. Language
    English
  7. Dimensions
    19.56 x 2.79 x 23.11 cm
  8. Print length
    608 pages
Next slide of product details

Frequently bought together

New Products Management
This item: New Products Management
$150.47
Get it 26 Jun - Jul 4
Only 1 left in stock.
Ships from and sold by Amazon US.
+
Strategic Brand Management: United States Edition
$172.74
Get it 26 Jun - Jul 4
Only 1 left in stock.
Ships from and sold by Amazon US.
Total Price: $00
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

Product description

About the Author

Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia. He held the Fulbright-Hall Chair in Entrepreneurship, Wirtschaftsuniversität Wien, Vienna, Austria, during 2010–2011. He has lectured worldwide on product development and marketing management. He was named one of the 50 leading research scholars world-wide in Innovation and Technology Management by the International Association of Management of Technology. Professor Di Benedetto served as editor-in-chief of the Journal of Product Innovation Management for nine years and is currently co-editor-in-chief of Industrial Marketing Management.

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education
  • Publication date ‏ : ‎ 17 March 2014
  • Edition ‏ : ‎ 11th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 608 pages
  • ISBN-10 ‏ : ‎ 007802904X
  • ISBN-13 ‏ : ‎ 978-0078029042
  • Item weight ‏ : ‎ 1.06 kg
  • Dimensions ‏ : ‎ 19.56 x 2.79 x 23.11 cm
  • Customer Reviews:
    4.2 out of 5 stars 82 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
C. Merle Crawford

C. Merle Crawford

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read book recommendations and more.

Customer reviews

4.2 out of 5 stars
82 global ratings

Review this product

Share your thoughts with other customers
Write a customer review

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

  • hassan
    5.0 out of 5 stars Awesome
    Reviewed in Canada on 1 October 2017
    Verified Purchase
    It is exactly what I needed
    Report
  • zakriya
    5.0 out of 5 stars Very good
    Reviewed in the United Kingdom on 2 June 2018
    Format: PaperbackVerified Purchase
    Great book if you want to learn more about the NPD process
    Report
  • Lauren
    5.0 out of 5 stars Actually a good textbook w/ real examples
    Reviewed in the United States on 1 February 2020
    Format: HardcoverVerified Purchase
    I really enjoyed reading the real life examples in this textbook. I usually buy the book and it sits on my desk for 6 months, but I actually read and used this one. Would recommend.
    Report
  • Podoreski Izidor
    5.0 out of 5 stars Ok
    Reviewed in the United States on 26 January 2022
    Verified Purchase
    Super
    Report
  • Angie baby
    3.0 out of 5 stars Not bad
    Reviewed in the United Kingdom on 1 January 2015
    Format: PaperbackVerified Purchase
    It's alright. Book needed for my studies
    Report