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New Products Management Hardcover – 17 March 2014

by C. Merle Crawford (Author), C. Anthony Di Benedetto (Author)

82 ratings

Edition: 11^th

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Written with a managerial focus, this book is useful to the practicing products manager. It includes many examples, cases, and research.

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About the Author

Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia. He held the Fulbright-Hall Chair in Entrepreneurship, Wirtschaftsuniversität Wien, Vienna, Austria, during 2010–2011. He has lectured worldwide on product development and marketing management. He was named one of the 50 leading research scholars world-wide in Innovation and Technology Management by the International Association of Management of Technology. Professor Di Benedetto served as editor-in-chief of the Journal of Product Innovation Management for nine years and is currently co-editor-in-chief of Industrial Marketing Management.

Product details

Publisher ‏ : ‎ McGraw-Hill Education
Publication date ‏ : ‎ 17 March 2014
Edition ‏ : ‎ 11th
Language ‏ : ‎ English
Print length ‏ : ‎ 608 pages
ISBN-10 ‏ : ‎ 007802904X
ISBN-13 ‏ : ‎ 978-0078029042
Item weight ‏ : ‎ 1.06 kg
Dimensions ‏ : ‎ 19.56 x 2.79 x 23.11 cm

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hassan
Awesome
Reviewed in Canada on 1 October 2017
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It is exactly what I needed

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zakriya
Very good
Reviewed in the United Kingdom on 2 June 2018
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Great book if you want to learn more about the NPD process

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Lauren
Actually a good textbook w/ real examples
Reviewed in the United States on 1 February 2020
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I really enjoyed reading the real life examples in this textbook. I usually buy the book and it sits on my desk for 6 months, but I actually read and used this one. Would recommend.

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Podoreski Izidor
Ok
Reviewed in the United States on 26 January 2022
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Super

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Angie baby
Not bad
Reviewed in the United Kingdom on 1 January 2015
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It's alright. Book needed for my studies

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