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Marketing : Planning and Strategy Hardcover – 2 March 2009

by Subash Jain (Author)
3.8 out of 5 stars 5 ratings
Edition: 8th
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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  1. ISBN-10
    1426639074
  2. ISBN-13
    978-1426639074
  3. Edition
    8th
  4. Publisher
    CP USA
  5. Publication date
    2 March 2009
  6. Language
    English
  7. Dimensions
    22.23 x 3.18 x 28.58 cm
  8. Print length
    672 pages
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Product details

  • Publisher ‏ : ‎ CP USA; 8th edition (2 March 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 672 pages
  • ISBN-10 ‏ : ‎ 1426639074
  • ISBN-13 ‏ : ‎ 978-1426639074
  • Dimensions ‏ : ‎ 22.23 x 3.18 x 28.58 cm
  • Customer Reviews:
    3.8 out of 5 stars 5 ratings

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  • Edwyn
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 29 October 2015
    Verified Purchase
    all good
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  • Angela Arnold
    4.0 out of 5 stars Detailed and useful
    Reviewed in the United States on 16 February 2010
    Verified Purchase
    While other reviewers may have been displeased with this book, I found it highly useful and relevant. I am a senior undergraduate marketing student, so that may color my perception of the text differently.

    I will agree that the case studies lack insightful analysis. However, there is great consideration given to differing strategies and methods of analysis- the authors are not quick to declare one better than the other.

    The subject hierarchy within each chapter could use better organization. For example, there are five steps in identifying which market to serve, yet those sections are at the same "level" as Identifying Markets. I kept having to turn back to verify I was still in a subcategory of a subject.

    This is one of the few textbooks from my entire undergrad experience that I plan on keeping rather than reselling. Instead of giving vague theories, this text defines concrete methods and step-by-step processes for carrying out and implementing strategies.
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