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Strategic Brand Management: Global Edition Paperback – 1 October 2012

by Kevin Keller (Author)
4.3 out of 5 stars 178 ratings
Edition: 4th
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Purchase options and add-ons

For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

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  1. ISBN-10
    0273779419
  2. ISBN-13
    978-0273779414
  3. Edition
    4th
  4. Publisher
    Pearson
  5. Publication date
    1 October 2012
  6. Language
    English
  7. Dimensions
    21.5 x 2 x 27.5 cm
  8. Print length
    592 pages
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Product description

From the Back Cover

New and updated Branding Briefs and in-text examples:

May of the New Branding Briefs and numerous in-text examples have been added. The goal was to blend classic and contemporary examples, so many still-relevant and illuminating examples remain.


Additional academic references: As noted, the branding area continues to receive

concerted academic research attention. Accordingly, each chapter incorporates new references and sources for additional study.


Tighter chapters:

Chapters have been trimmed and large boxed material carefully screened to provide a snappier, more concise read.


Stronger visuals:

The text includes numerous engaging photos and graphics. These visuals highlight many of the important and interesting concepts and examples from the chapters.


Updated and new original cases:

To provide broader, more relevant coverage, four new cases have been added to the Best Practices in Branding casebook ― Product (Red), King Arthur Flour, ESPN X Games, and Target. Each of 14 other cases has been significantly updated. All of the cases are considerably shorter and tighter. Collectively, these cases provide insights into the thinking and activities of some of the world’s best marketers while also highlighting the many challenges they still face.


Some of the specific new topics reviewed in depth in the 4th edition include:

· Marketing in a recession

· Brand communities

· Luxury branding

· Brand characters

· Brand personas

· Brand makeovers

· Shopper marketing

· Person branding

· Social currency

· Brand potential

· Brand extension scorecard

· Culture and branding

· Brand flashbacks

· Future brand priorities

Product details

  • Publisher ‏ : ‎ Pearson
  • Publication date ‏ : ‎ 1 October 2012
  • Edition ‏ : ‎ 4th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 592 pages
  • ISBN-10 ‏ : ‎ 0273779419
  • ISBN-13 ‏ : ‎ 978-0273779414
  • Item weight ‏ : ‎ 1.17 kg
  • Dimensions ‏ : ‎ 21.5 x 2 x 27.5 cm
  • Customer Reviews:
    4.3 out of 5 stars 178 ratings

About the author

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Kevin Lane Keller

Kevin Lane Keller

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4.3 out of 5 stars
178 global ratings

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  • Cliente Amazon
    5.0 out of 5 stars Corso di marketing.
    Reviewed in Italy on 14 December 2016
    Format: HardcoverVerified Purchase
    Avevo bisogno della versione in lingua inglese di questo libro indispensabile, che tra l'altro è arrivato a casa.il giorno successivo all'ordine. Ottimo prodotto che consiglio.
    Report
  • Amazon Customer
    5.0 out of 5 stars very good
    Reviewed in the United Kingdom on 21 May 2020
    Format: PaperbackVerified Purchase
    looked like new and came before Amazon estimate. happy
    Report
  • Erica Adams
    5.0 out of 5 stars Perfect for my class
    Reviewed in the United States on 8 July 2023
    Format: HardcoverVerified Purchase
    Exactly what I needed for my marketing class! Highly recommend!!
    Report
  • KandieObsession
    5.0 out of 5 stars A lot cheaper then my schools bookstore
    Reviewed in Canada on 5 September 2018
    Format: HardcoverVerified Purchase
    Awesome price and came very quickly
    Report
  • Artur Fonseca
    5.0 out of 5 stars Good
    Reviewed in Spain on 14 May 2015
    Format: PaperbackVerified Purchase
    To me It is the best branding book so far.
    Arrive before scheduled and in good condition.
    I'm very happy with this acquisition.
    Report