Review
"Required reading."
--Steven Levitt, author of Freakonomics
"A playful guide to the economics of everyday life, and as such. . . something of an elder sibling to Steven Levitt's wild child, the hugely successful Freakonomics."
--"The Economist"
"A book to savor."
--"The New York Times"
"The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us."
--"Business Today
"
"[Harford] is in every sense consumer-friendly. His chapters come in bite-size sections, with wacky sub-headings. His style is breezy and no-nonsense. . . . The Undercover Economist" "is part primer, part consciousness raiser, part self-help manual." --"Times Literary Supplement"
"Anyone mystified by how the world works will benefit from this book - especially anyone confused about why good intentions don't, necessarily, translate into good results."
--"The Daily Telegraph" (UK)
"Harford writes like a dream - and is also one of the leading economic thinkers of his generation. From his book I found out why there's a Starbucks on every corner, what Bob Geldof needs to learn to make development aid work properly, and how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."
--David Bodanis, author of E=mc2 and Electric Universe
"Popular economics is not an oxymoron, and here is the proof. This book, by the "Financial Times" columnist Tim Harford, is as lively and witty an introduction to the supposedly 'dismal science' as you are likely to read."
--"The Times"
" Required reading."
-- Steven Levitt, author of Freakonomics
" A playful guide to the economics of everyday life, and as such. . . something of an elder sibling to Steven Levitt's wild child, the hugely successful Freakonomics."
-- "The Economist"
" A book to savor."
-- "The New York Times"
" The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us."
-- "Business Today"
" Anyone mystified by how the world works will benefit from this book - especially anyone confused about why good intentions don' t, necessarily, translate into good results."
-- "The Daily Telegraph" (UK)
" Harford writes like a dream - and is also one of the leading economic thinkers of his generation. From his book I found out why there's a Starbucks on every corner, what Bob Geldof needs to learn to make development aid work properly, and how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."
-- David Bodanis, author of E=mc2 and Electric Universe
" Popular economics is not an oxymoron, and here is the proof. This book, by the "Financial Times" columnist Tim Harford, is as lively and witty an introduction to the supposedly 'dismal science' as you are likely to read."
-- "The Times"
Praise for The "Undercover Economist":
" Required reading."
-- Steven Levitt, author of Freakonomics
" A playful guide to the economics of everyday life, and as such. . . something of an elder sibling to Steven Levitt's wild child, the hugely successful Freakonomics."
-- "The Economist"
" A book to savor."
-- "The New York Times"
" The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us."
-- "Business Today"
" Anyone mystified by how the world works will benefit from this book - especially anyone confused about why good intentions don' t, necessarily, translate into good results."
-- "The Daily Telegraph" (UK)
" Harford writes like a dream- and is also one of the leading economic thinkers of his generation. From his book I found out why there's a Starbucks on every corner, what Bob Geldof needs to learn to make development aid work properly, and how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."
-- David Bodanis, author of E=mc2 and Electric Universe
" Popular economics is not an oxymoron, and here is the proof. This book, by the Financial Times columnist Tim Harford, is as lively and witty an introduction to the supposedly " dismal science" as you are likely to read."
-- "The Times"
Praise for The "Undercover Economist":
"Required reading."
--Steven Levitt, author of Freakonomics
"A playful guide to the economics of everyday life, and as such. . . something of an elder sibling to Steven Levitt's wild child, the hugely successful Freakonomics."
--"The Economist"
"A book to savor."
--"The New York Times"
"The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us."
--"Business Today"
"Anyone mystified by how the world works will benefit from this book - especially anyone confused about why good intentions don't, necessarily, translate into good results."
--"The Daily Telegraph" (UK)
"Harford writes like a dream-and is also one of the leading economic thinkers of his generation. From his book I found out why there's a Starbucks on every corner, what Bob Geldof needs to learn to make development aid work properly, and how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."
--David Bodanis, author of E=mc2 and Electric Universe
"Popular economics is not an oxymoron, and here is the proof. This book, by the Financial Times columnist Tim Harford, is as lively and witty an introduction to the supposedly "dismal science" as you are likely to read."
--"The Times"
Book Description
A brilliant and eye-opening explanation of the economics of everyday life - Britain's answer to FREAKONOMICS
From the Publisher
Tim Harford presented the BBC2 TV series TRUST ME I'M AN ECONOMIST and writes the 'Dear Economist' column for the FT Saturday magazine. An award-winning public speaker, Tim has been an economist for a major oil company and an economics tutor at Oxford University.
About the Author
Tim Harford is a senior columnist for the Financial Times and the presenter of Radio 4's More or Less. He was the winner of the Bastiat Prize for economic journalism in 2006, and More or Less was commended for excellence in journalism by the Royal Statistical Society in 2010, 2011 and 2012. Harford lives in Oxford with his wife and three children, and is a visiting fellow at Nuffield College, Oxford. His other books include The Undercover Economist, The Logic of Life and Adapt.
