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Textual Analysis: A Beginner's Guide Paperback – 5 March 2003

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Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos.

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'McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology

`Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University

About the Author

Alan McKee writes television reviews for Brother/Sister magazine and ABC Radio in West Australia, for whom he also produced the series ′Great Moments in Australian Television′. He is the author of Great Moments in Australian Television: A Genealogy, Oxford University Press, 2000

Product details

  • Publisher ‏ : ‎ SAGE Publications Ltd
  • Publication date ‏ : ‎ 5 March 2003
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 156 pages
  • ISBN-10 ‏ : ‎ 0761949933
  • ISBN-13 ‏ : ‎ 978-0761949930
  • Item weight ‏ : ‎ 340 g
  • Dimensions ‏ : ‎ 15.6 x 0.91 x 23.39 cm
  • Customer Reviews:
    3.9 out of 5 stars 9 ratings

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3.9 out of 5 stars
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Top reviews from Australia

  • Reviewed in Australia on 6 May 2023
    Format: PaperbackVerified Purchase
    A great primer to textual analysis and gateway to research methodology foundations overall.

Top reviews from other countries

  • Kevin Jackson
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on 10 June 2016
    Format: PaperbackVerified Purchase
    Fantastic post-structural textual analysis method!
  • Tolana
    5.0 out of 5 stars Very helpful as a new graduate student!
    Reviewed in the United States on 4 February 2015
    Format: PaperbackVerified Purchase
    This was an assigned reading (one of many) for a 600-level class on theories and methods of research. Our professor worried that it was too simple, but those of us who are just starting our graduate programs agreed that this was helpful information. A few who were further along in grad school said that it was kind of a helpful reminder, but they didn't learn anything new.

    The writing is very accessible and easy to read -- it contains much less "academe-speak" than most of the other texts we were assigned.

    My only complaint is that the author occasionally makes side comments that he seems to think are humorous, and sometimes gives examples/case studies which clearly show his own bias. I find it ironic that as he instructs the reader on one method of textual analysis, his own writing slips out of "neutral teacher" mode. Then again, if you're not reading this for class, the asides and quirks kind of bring the professor (flaws and all) to you.
  • Dimitry
    2.0 out of 5 stars Waste of time
    Reviewed in the United States on 5 May 2022
    Format: KindleVerified Purchase
    The main ideas of this book are so common sense and broad that it is painfully boring to read it. I found this book rather useless for practical tasks of textual analysis at the university.
  • MCV
    5.0 out of 5 stars ok transaction.
    Reviewed in the United States on 28 September 2015
    Format: PaperbackVerified Purchase
    It's a textbook and does the job. Transaction easy, price fair.