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Alvin C. Burns
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Marketing Research Hardcover – 28 December 2012

by Alvin C. Burns (Author), Ronald F. Bush (Author)
4.4 out of 5 stars 63 ratings
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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
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  1. Print length
    496 pages
  2. Language
    English
  3. Publisher
    Pearson
  4. Publication date
    28 December 2012
  5. Dimensions
    20.57 x 2.54 x 25.15 cm
  6. ISBN-10
    9780133074673
  7. ISBN-13
    978-0133074673
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Marketing Research [rental Edition]
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Product details

  • ASIN ‏ : ‎ 0133074676
  • Publisher ‏ : ‎ Pearson; 7th edition (28 December 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 9780133074673
  • ISBN-13 ‏ : ‎ 978-0133074673
  • Dimensions ‏ : ‎ 20.57 x 2.54 x 25.15 cm
  • Customer Reviews:
    4.4 out of 5 stars 63 ratings

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Alvin C. Burns

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  • Jefferson Ball
    5.0 out of 5 stars Needed school book cheap
    Reviewed in the United States on 17 February 2014
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    I needed a school book cheap and renting is now the only affordable way to go about this nowadays. Amazon has competitive rates for renting text books and always lower than any campus book store, which seem to instead of offering needed text books at reasonable prices, nowadays want to make the biggest profit they can.
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  • Amazon Customer
    5.0 out of 5 stars Great version of this book
    Reviewed in Canada on 22 February 2016
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    Really good version of the book. Much cheaper than buying the hardback version. Would definitely recommend this book to anyone studying this particular course or a similar one. Lots of cases and good breakdown of information.
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  • MITHUN SHARMA
    5.0 out of 5 stars Five Stars
    Reviewed in India on 21 June 2016
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    Descriptive book
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  • AlllieDeee
    5.0 out of 5 stars perfect for saving money
    Reviewed in Canada on 6 March 2015
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    Arrived very fast internationally. Exact same as regular edition just paperback, still in colour, perfect for saving money. Page numbers a bit off since there is an extra intro at the beginning but can easily navigate through chapters.
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  • Tristan Day
    5.0 out of 5 stars Vita books was awesome and completely accomodati get about returning the book and ...
    Reviewed in the United States on 28 January 2016
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    Vita books was awesome and completely accomodati get about returning the book and refunding me when I found out j no longer needed it...I really appreciated it
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