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Alan R. Andreasen
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Strategic Marketing for Non-Profit Organizations Paperback – Illustrated, 10 October 2007

by Alan Andreasen (Author), Philip Kotler (Author)
4.2 out of 5 stars 33 ratings
Edition: 7th ed.
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For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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  1. ISBN-10
    013175372X
  2. ISBN-13
    978-0131753723
  3. Edition
    7th ed.
  4. Publisher
    Pearson
  5. Publication date
    10 October 2007
  6. Language
    English
  7. Dimensions
    17.27 x 3.05 x 23.11 cm
  8. Print length
    528 pages
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Strategic Marketing Management
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Winning Grants Step by Step: The Complete Workbook for Planning, Developing, and Writing Successful Proposals
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Product details

  • Publisher ‏ : ‎ Pearson; 7th ed. edition (10 October 2007)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 528 pages
  • ISBN-10 ‏ : ‎ 013175372X
  • ISBN-13 ‏ : ‎ 978-0131753723
  • Dimensions ‏ : ‎ 17.27 x 3.05 x 23.11 cm
  • Customer Reviews:
    4.2 out of 5 stars 33 ratings

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Alan R. Andreasen

Alan R. Andreasen

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4.2 out of 5 stars
33 global ratings

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  • Andres Castano
    2.0 out of 5 stars Fast but looks used rather than new
    Reviewed in Canada on 21 December 2018
    Verified Purchase
    Product shipped right on time as expected, although I was kind of dissapointed with the shape of the book. It is very beat up and even looks used. I am very particular with my books and generally don't even highlight them, so this caused a little bit of dissatisfaction for me.
    Report
  • Deb D
    5.0 out of 5 stars Excellent Condition
    Reviewed in the United States on 27 August 2013
    Verified Purchase
    This book arrived in a timely manner and was in excellent condition. There is no highlighting or writing in the book, which is exactly what I had hoped. Renting a used textbook can be a bit of a gamble, but I am very happy with my decision and the book.
    Report
  • Parasite
    1.0 out of 5 stars Terrible quality book for $175
    Reviewed in Canada on 1 April 2013
    Verified Purchase
    This book was recommended by a prof and so I bought it. I am not reviewing the content as I have not read it yet but the printing of this book is atrocious! It looked like it was photocopied - the shading is what you can expect when you make photocopies and is not a book that an individual would pay for $175. I will be contacting the publisher to see if this is the typical garbage that they are producing for this book. There is nothing online for me to compare the quality and I suspect the publisher did that intentionally so not let others see how badly they produced this book. If anyone else has this book and the publishing quality is low, let me know so that I know that I'm not the only one that got ripped off.
    Report
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 15 August 2016
    Verified Purchase
    It was great, and the book was in Good condition. They spotted it right away!
    Report
  • Anthony
    3.0 out of 5 stars Great way to get books, but it was worn
    Reviewed in the United States on 15 February 2013
    Verified Purchase
    The book came and it looked like it was in great condition until i opened it up. I found that the binding on the book was worn off and the pages seem like they want to fall apart. It's expected that you keep the book in good condition, but I'm not sure what to do when it's already worn. This book is for class and it is very helpful.
    Report