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ISE Understanding Business Paperback – 11 May 2018

by William G. Nickels (Author), James McHugh (Author), Susan McHugh (Author)
4.4 out of 5 stars 359 ratings
Edition: 12th
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
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  1. ISBN-10
    126009233X
  2. ISBN-13
    978-1260092332
  3. Edition
    12th
  4. Publisher
    McGraw Hill
  5. Publication date
    11 May 2018
  6. Language
    English
  7. Dimensions
    21.34 x 2.39 x 27.43 cm
  8. Print length
    1472 pages
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Loose-Leaf Edition Understanding Business
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Product description

About the Author

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

Jim McHugh holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College/Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management are-as at both the undergraduate and graduate levels. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive.

Susan McHugh is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her coursework for a Ph.D. in education administration with a specialty in adult learn-ing theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs. She has worked in the public and private sectors as a consultant in training and employee development.

Product details

  • Publisher ‏ : ‎ McGraw Hill; 12th edition (11 May 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 1472 pages
  • ISBN-10 ‏ : ‎ 126009233X
  • ISBN-13 ‏ : ‎ 978-1260092332
  • Dimensions ‏ : ‎ 21.34 x 2.39 x 27.43 cm
  • Customer Reviews:
    4.4 out of 5 stars 359 ratings

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    Good condition. New book.

    Reviewed in the United States on 5 October 2019
    New book with a good price. At my college it’s more expensive. It’s a good deal! Delivery was right in time.
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