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Business Research Methods Paperback – 16 December 2010
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Purchase options and add-ons
- Print length864 pages
- LanguageEnglish
- PublisherMcGraw Hill Higher Education
- Publication date16 December 2010
- Dimensions21.9 x 2.6 x 27.8 cm
- ISBN-100071289224
- ISBN-13978-0071289221
Product description
About the Author
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
Product details
- Publisher : McGraw Hill Higher Education
- Publication date : 16 December 2010
- Edition : 11th
- Language : English
- Print length : 864 pages
- ISBN-10 : 0071289224
- ISBN-13 : 978-0071289221
- Item weight : 215 g
- Dimensions : 21.9 x 2.6 x 27.8 cm
- Customer Reviews:
About the authors
Discover more of the author’s books, see similar authors, read book recommendations and more.
Donald R. Cooper, Ph.D.
Dr. Cooper's specialty is research methods, statistics, and organizational behavior. He has taught in the masters (MBA, Executive MBA, and MPA programs) and doctoral programs in public administration and business administration. Cooper started his doctorate at the University of Colorado, Boulder, and completed his Ph.D. as an interdisciplinary doctorate (Communication Studies, Business-OB, complex systems methodology) from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards from B-schools and colleges of Urban & Public Affairs.
Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. He consulted for over 25 years in the Americas, Europe, and Asia-Pacific. Currently, he provides the senior management of domestic and global firms with brand, service analysis, and strategic planning for investment companies (prediction studies from the fundamental-technical-sentiment side of stock price movement) and stockholder confidence metrics. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and served as an U.S. Air Force Captain during four years of active duty.
Customer reviews
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- Sean HemingwayReviewed in the United States on 12 February 2016
5.0 out of 5 stars complement one another in many good ways. The coverage of each is different from ...
Format: HardcoverVerified PurchaseThe three books: Research Methods for Business Students by Saunders et al., Business Research Methods, 8th Edition by William G. Zikmund et al., and Business Research Methods by Donald Cooper et al. complement one another in many good ways. The coverage of each is different from the others which is good. All three books are written in a straight forward and accessible style.Business Research Methods (McGraw-Hill/Irwin Series in Operations and Decision Sciences)
- Janet PruettReviewed in the United States on 18 July 2012
5.0 out of 5 stars Marketing Research
Format: HardcoverVerified PurchaseBook came fast, great condition, looks like it has never been used. The price was the best I could locate on the World Wide Web. It was nice to receive a book that did not have stains on it.
- Raymond A. BrowReviewed in the United States on 29 January 2012
3.0 out of 5 stars Ensure you understand the Kindle format
Verified PurchaseIn general, the content of the text is well done. There are many examples as well as reasonable process flows to be used for creating and documenting research.
My concern is the format offered for Kindle readers. The book is offered in Print Replica format, not traditional Kindle format. If the reader is used to Kindle format, then beware, there are substantial differences. I will highlight three. First, there is no search. For a book that will be used essentially as a reference text, I find this unacceptable. This lack is not documented in the fine print. Second, the text can only be loaded to 2 devices. This is documented, but it's good to recognize the deviation from the standard Kindle practice of 5. It is not uncommon for me to have books loaded at home, work, and then on one mobile device. Maybe that's overkill. The point is, however, if one is not aware of the restriction (who reads the fine print?), the message provided by the Kindle reader directs one to delete devices. This is not the fix. So there is a change, and the Kindle reader message is misleading. Finally, I find the print hard to read, particularly the portions of the book printed in colored fonts, such as aqua. It is largely unreadable without enlarging the page to a ridiculously enormous size. I find Print Replica in general is a step backward for the Kindle.