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Marketing and Managing Tourism Destinations Hardcover – 7 September 2018

by Alastair M. Morrison (Author)
3.8 out of 5 stars 18 ratings
Edition: 2nd
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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.

This second edition has been updated to include:

• A new chapter on visitor management that includes a section on crisis and disaster management

• New material on destination leadership and coordination

• New and revised content on digital marketing

• New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.

It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

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  1. ISBN-10
    1138897280
  2. ISBN-13
    978-1138897281
  3. Edition
    2nd
  4. Publisher
    Routledge
  5. Publication date
    7 September 2018
  6. Language
    English
  7. Dimensions
    18.42 x 4.45 x 25.4 cm
  8. Print length
    690 pages
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Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations
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Review

"This textbook constitutes the most valuable resource in the area of destination management and marketing. An excellent resource combining theoretical background, business world examples, case studies with the best update research. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers. Its comprehensive and practical approach makes it an essential resource for scholars and industry practitioners." Marios Sotiriadis, University of South Africa

"Dr. Morrison has gathered an impressive quantity of valuable information for those seeking to understand the multi-faceted scope and vastly varying activities of destination management and marketing. This book, which includes a collection of real world examples, will be very beneficial for both students and practitioners alike." Maree Forbes, Temple University, USA

Review

"This textbook constitutes the most valuable resource in the area of destination management and marketing. An excellent resource combining theoretical background, business world examples, case studies with the best update research. This book is academically sound, while providing much needed guidance and information for destination planners, managers and marketers. Its comprehensive and practical approach makes it an essential resource for scholars and industry practitioners." Marios Sotiriadis, University of South Africa

"Dr. Morrison has gathered an impressive quantity of valuable information for those seeking to understand the multi-faceted scope and vastly varying activities of destination management and marketing. This book, which includes a collection of real world examples, will be very beneficial for both students and practitioners alike." Maree Forbes, Temple University, USA

Product details

  • Publisher ‏ : ‎ Routledge
  • Publication date ‏ : ‎ 7 September 2018
  • Edition ‏ : ‎ 2nd
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 690 pages
  • ISBN-10 ‏ : ‎ 1138897280
  • ISBN-13 ‏ : ‎ 978-1138897281
  • Item weight ‏ : ‎ 1.61 kg
  • Dimensions ‏ : ‎ 18.42 x 4.45 x 25.4 cm
  • Customer Reviews:
    3.8 out of 5 stars 18 ratings

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3.8 out of 5 stars
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  • Katherine Montgomery
    1.0 out of 5 stars Don’t buy this book
    Reviewed in the United States on 26 January 2024
    Format: PaperbackVerified Purchase
    It got delayed and then showed up with the corners ripped like a cat ate it.
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    Katherine Montgomery
    1.0 out of 5 stars
    Don’t buy this book

    Reviewed in the United States on 26 January 2024
    It got delayed and then showed up with the corners ripped like a cat ate it.
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  • Sarah
    5.0 out of 5 stars Quick delivery
    Reviewed in the United Kingdom on 4 November 2018
    Format: PaperbackVerified Purchase
    Nice book! Needed it for uni and it came in good time!
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