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New Products Management Paperback – 16 April 2005

4.0 out of 5 stars 1 rating
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New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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  1. Print length
    608 pages
  2. Language
    English
  3. Publisher
    McGraw-Hill Professional
  4. Publication date
    16 April 2005
  5. Dimensions
    17.78 x 3.3 x 22.86 cm
  6. ISBN-10
    0071244336
  7. ISBN-13
    978-0071244336
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Product details

  • Publisher ‏ : ‎ McGraw-Hill Professional; 8th edition (16 April 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 608 pages
  • ISBN-10 ‏ : ‎ 0071244336
  • ISBN-13 ‏ : ‎ 978-0071244336
  • Dimensions ‏ : ‎ 17.78 x 3.3 x 22.86 cm
  • Customer Reviews:
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