Professor Richard Fletcher is Adjunct Professor of Marketing at the University of Western Sydney (UWS) as from December 2009. From 2006 to 2009 he was Professor of Marketing at UWS and from 2003 to 2006 he was also Head of the School of Marketing and International Business. Professor Fletcher holds a Master of Arts by Research from the University of Sydney, a Master of Commerce in Marketing from the University of New South Wales, and a Doctorate in Philosophy in International Marketing from the University of Technology, Sydney (UTS). During the time he spent at the University of Technology, Sydney prior to taking up his current appointment, he lectured in Marketing and International Marketing at both the graduate and undergraduate levels and created five new international marketing subjects not previously offered in Australia. He is the principal author of the text International E-Business Marketing along with J. Bell and R. McNaughton published by Thomson, UK. Richard’s research interests are countertrade, internationalisation, networking, ethical issues, cultural impacts and the problems of marketing to emerging markets. His research has been published in the Journal of Business Research, Industrial Marketing Management, the European Journal of Marketing, Journal of Consumer Marketing, Qualitative Market research, International Journal of Retail and Distribution, the Journal of Global Business, the International Business Review, the Australasian Marketing Journal, the IUG Business Review, Marketing Intelligence and Planning, the International Journal of Entrepreneurship and Innovation Management, Journal of Business Systems, Governance and Ethics, the Journal of International Marketing and Exporting and the Journal of Communication Management. It also appears in several books of case studies and readings in international marketing as well as in the form of chapters in a further six books of scholarly articles.
He is a fellow of both the international think tank IC2 and the Academy of Marketing Science and he has been a member of the executive of the Australian and New Zealand Marketing Academy (ANZMAC) since 2008. He is on the editorial board of the US journal of Industrial Marketing Management. He is also a member of the European Marketing Academy (EMAC), the UK Academy of Marketing (UKAM), the Academy of International Business (AIB), the Australian and New Zealand Academy of International Business (ANZIBA), the Industrial Marketing and Purchasing Group (IMP) and the Australian Institute of Export. He has been a visiting Professor at the Reims Business School; the International University of Geneva; The Johannes Kepler University, Linz; Senshu University, Tokyo; University of Ulster, Ireland; and the University of Otago, New Zealand. Prior to becoming an academic, Richard was an Australian Trade Commissioner with 25 years’ experience in representing Australia’s commercial interests overseas, in New Delhi, Bombay, San Francisco, Jakarta, Tehran, Libya, Los Angeles and Bangkok. During that period he organised major Australian trade promotions in seven overseas cities, managed several trade missions, led two trade missions to Vietnam in the late 1980s and participated in bilateral trade negotiations with various countries on behalf of Australia on a number of occasions.
Heather Crawford is a Lecturer in the School of Management & Marketing at Charles Sturt University (CSU). Heather holds a Masters in International Marketing from the University of Technology, Sydney (UTS) and a PhD in Cross-Cultural Marketing from the University of New South Wales (UNSW). At CSU, Heather lectures in International Marketing, E-Marketing, and Marketing Communications at both undergraduate and postgraduate levels. She has also taught Marketing Research, Consumer Behaviour, Business-to-Business Marketing and core Marketing Fundamenta
