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Color Harmony Logos: 2,000 Color Ways for Logos the Work Paperback – 1 June 2006

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Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. "Color Harmony Logos" opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominant factor such as those for H & R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series' predecessors, "Complete Color Harmony", and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

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About the Author

Christopher Simmons, Founding principal of MINE is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA) and author of Logo Lab and Letterhead and Logo Design 9.

Product details

  • Publisher ‏ : ‎ Rockport Publishers Inc.
  • Publication date ‏ : ‎ 1 June 2006
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 1592532446
  • ISBN-13 ‏ : ‎ 978-1592532445
  • Item weight ‏ : ‎ 100 g
  • Dimensions ‏ : ‎ 17.5 x 1.5 x 23 cm
  • Customer Reviews:
    5.0 out of 5 stars 3 ratings

About the author

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Christopher Simmons
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Christopher Simmons (born April 10, 1973) is a Canadian-born, San Francisco-based graphic designer, writer and educator. He served on the board of directors of the San Francisco chapter of the AIGA from 1996-1999, and again as president (2004-2006). On completion of Simmons' tenure in that position, mayor Gavin Newsom issued an official proclamation declaring San Francisco to be a city where "design makes a difference." Simmons is the principal creative director of the noted San Francisco design office, MINE(tm).

Simmons is the author of three books on graphic design (LogoLab, Letterhead & Logo Design 9, Color Harmony: Logos), and is currently writing a fourth. He is a frequent speaker on graphic design at schools and design organizations across the United States. His column, My First Time, appears regularly in STEP inside design magazine. Simmons is an Adjunct Professor of design at the California College of the Arts (CCA) in San Francisco (his alma mater).

Simmons' work has been exhibited at the Pasadena Museum of California Art, The Museum of Contemporary Art in Hiroshima, Japan, The Museum of Craft & Design, San Francisco, The Smithsonian Institution, and is part of the permanent design archives of the Denver Art Museum.

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