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Marketing for Hospitality and Tourism: International Edition Paperback – 1 January 2013

by Philip T. Kotler (Author), John T. Bowen (Author), James Makens Ph.D. (Author)

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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Product details

Publisher ‏ : ‎ Pearson
Publication date ‏ : ‎ 1 January 2013
Edition ‏ : ‎ 6th
Language ‏ : ‎ English
Print length ‏ : ‎ 704 pages
ISBN-10 ‏ : ‎ 0133382125
ISBN-13 ‏ : ‎ 978-0133382129
Item weight ‏ : ‎ 1.28 kg
Dimensions ‏ : ‎ 21.6 x 2.7 x 26.9 cm

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Philip Kotler
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Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.
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John T. Bowen
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