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Science Communication: A Practical Guide for Scientists Hardcover – 30 November 2012

by Laura Bowater (Author), Kay Yeoman (Author)
3.8 out of 5 stars 14 ratings
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Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication.

Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. 

This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time,  or looking to develop their science communication portfolio.
Read more
Previous slide of product details
  1. Print length
    384 pages
  2. Language
    English
  3. Publisher
    Wiley-Blackwell
  4. Publication date
    30 November 2012
  5. Dimensions
    17.78 x 2.41 x 25.27 cm
  6. ISBN-10
    111999313X
  7. ISBN-13
    978-1119993131
Next slide of product details

Product description

Review

“This book is an effective manual of how scientists can – and should – engage with the public.” (Watershed Sentinel, 1 July 2013)

“The book is easy to read and contains many references and consulting it will improve any science communication event.” (TCE Today.com, 1 November 2013)

“If you want to know more about the history of science communication, how it fits with your day job, or about other people’s experiences then this book will be of value. It is written in an academic style with references to further reading throughout. . . I would recommend this book as an introduction to sci-com.” (Microbiology Today, 30 August 2013)

“Science Communication – A practical guide for scientists will be an invaluable resource for any scientist wishing to develop their scientific career by starting to engage in science communication or for those who already have experience in science communication and wish to refresh their skills.” (Nutrition Bulletin, 1 June 2013)

Review

?This book is an effective manual of how scientists can ? and should ? engage with the public.? (Watershed Sentinel, 1 July 2013)

?The book is easy to read and contains many references and consulting it will improve any science communication event.? (TCE Today.com, 1 November 2013)

?If you want to know more about the history of science communication, how it fits with your day job, or about other people?s experiences then this book will be of value. It is written in an academic style with references to further reading throughout. . . I would recommend this book as an introduction to sci-com.? (Microbiology Today, 30 August 2013)

?Science Communication ? A practical guide for scientists will be an invaluable resource for any scientist wishing to develop their scientific career by starting to engage in science communication or for those who already have experience in science communication and wish to refresh their skills.? (Nutrition Bulletin, 1 June 2013)

Product details

  • Publisher ‏ : ‎ Wiley-Blackwell
  • Publication date ‏ : ‎ 30 November 2012
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 111999313X
  • ISBN-13 ‏ : ‎ 978-1119993131
  • Item weight ‏ : ‎ 454 g
  • Dimensions ‏ : ‎ 17.78 x 2.41 x 25.27 cm
  • Customer Reviews:
    3.8 out of 5 stars 14 ratings

About the authors

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  1. Kay Yeoman

    Kay Yeoman

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    Full content visible, double tap to read brief content.

    I am a Professor of Science Communication in the School of Biological Sciences at the University of East Anglia in the UK. I teach microbiology, molecular biology and science communication. I have a passion for fungi, and can often be found around campus taking pictures and posting onto 'Bio's Fungus Finds' Facebook site. I love communicating my passion about science with schools and the wider public. I run science clubs with junior and high schools. I get my students involved in real research projects. I'm currently director of a new school:university partnership, and I'm relishing the new challenge!

    See more on the author's page
  2. Laura Bowater

    Laura Bowater

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Laura Bowater is a Professor of Microbiology Education and Engagement at the Norwich Medical School. She started her career as a scientist who studied bacteria for more than twenty years before she moved to the University of East Anglia in 2007. Her current role is teaching medical students science and microbiology and ensuring it is delivered in an accessible and relevant way. Laura is passionate about communicating science to a diverse audience and encouraging her colleagues to do likewise. The escalating problem of global antibiotic resistance has been a focus for Laura throughout her career, and she works tirelessly to raise awareness about this approaching threat.

    Another great book review

    https://www.chemistryworld.com/review/the-microbes-fight-back-antibiotic-resistance/2500313.article

    If you are interested in why the author wrote this book then click on this link

    https://sciencecommunicationblog.wordpress.com/2016/10/04/a-popular-science-book-laura-bowater/

    Interested in other articles by this author then click on this link

    http://blog.oup.com/2015/11/amr-crisis-global-solution-fems/

    Want to know more about antibiotic resistance then click on this link

    https://www.youtube.com/watch?v=DGuveJCSTt0

    See more on the author's page
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  • david cooper
    5.0 out of 5 stars Used book in great condition
    Reviewed in the United States on 25 January 2023
    Format: PaperbackVerified Purchase
    Much less than the new book. Even less than an electronic kindle version. The book itself is written at the graduate school level. Would not recommend for general purpose study at college level.
    Report
  • Siripat
    4.0 out of 5 stars Good learning resource
    Reviewed in the United States on 2 July 2013
    Format: KindleVerified Purchase
    I use the book as a resource for teaching science communication. The book provides interesting and good aspects to be discussed. It is very useful. I learn some new idea from this book.
    Report
  • Line Friis
    2.0 out of 5 stars You stop wanting to communicate before finishing the book
    Reviewed in the United Kingdom on 25 September 2013
    Format: PaperbackVerified Purchase
    What a shame that the scientists writing this book hasn't had help from journalists. The book is way too heavy, too hard to access, too "scientific" in its approach. There are quite some good ideas, but the drown totally in too heavy written pages and way too many words. Also the scientists spend too much time defining the different words; that's meant for scientific writing - NOT for popular science writing.
    I can't believe that this book has been published. Don't buy it!!!!!
    Report
  • D. Fowler
    5.0 out of 5 stars Science Communication is an excellent tool for scientists to start a dialogue with laypeople and students ...
    Reviewed in the United States on 5 April 2013
    Format: PaperbackAmazon Vine Customer Review of Free Product( What's this? )
    Communicating with students on a level they can understand is critical if scientists and educators want them to at least be scientifically literate. Unfortunately, courses such as physics, chemistry, and even biology were dreaded courses when I was an undergraduate. The ability for a scientist, who finds himself an instructor by default, to communicate their passion for science is critical. Teaching to more than a hundred students in a lecture hall was probably daunting, but I'll never forget how that lone biologist could stir up the room. Needless to say, I took biology for two solid years and loved it. On the other hand, in graduate school I had an instructor who couldn't get out of his own way and turned me into a clock watcher.

    My enthusiasm for science remains on an armchair level, but for many young people their future is in the hands of those who can guide and communicate with them. Rosalind Franklin claimed, in part, that "science and everyday life cannot and should not be separated." Yet, somehow it is because there is a glitch in communication between the lay person and the scientist. Scientists need to engage the public and I am seeing this more and more in curriculum-based nonfiction for young students. The "new" nonfiction is enthusing them like nothing has before, leaving the "dry" out and infusing the material with life.

    This book, as the authors state, "is not intended to provide a detailed discourse of science communication as a discipline." No, Frank Oppenheimer isn't in this book telling you all about his Exploratorium and how to create one in your community. Rather, there are numerous suggestions that can be incorporated in a wide variety of circumstances. Take for example Dr. Ken Farquhar's "Science in a Suitcase" project. Ken combined his experience both as a scientist and a street performer to merge science and drama. Can anyone make science and mathematics look fun? Yes, he did it.

    Farquhar was able to engage his audience with his ability to communicate with them. As a case study in point, we're able to read an overview of the project, learn how the project was developed and funded, and how it was delivered. Subsequent material evaluates his project, discusses the benefits, outlines problem areas (including safety issues), offers up tips for science dramatists, and offers up a few website resources to explore. Mind you, the delineation of these examples is done in a textbook manner because, surprise, this is a textbook.

    Diverse. The thought that went into this textbook was superb. This is an A to Z manual that is a guide that will assist scientists in their endeavor to reach the public. There are numerous informative sidebars, figures, tables, and case studies such as Dr. Farquhar's. The first part is basically an overview which outlines the need for scientists to communicate with the public and the second half moves into the interactive with examples. No text will make everyone into a performer nor will it turn anyone into Richard Feynman. "Science Communication" does, however, give scientists the tools with which they can start a dialogue with the layperson. There are additional downloadable educational resources on the publisher's website.

    Chapter 1

    A Guide to Science Communication 1

    1.1 Introduction
    1.2 The Influence of Science Societies Charities and Organisations
    1.3 Modern Societies and Organisations
    1.4 Science Communication as a Discipline
    1.5 Phases of Science Communication
    1.6 Recent Initiatives
    1.7 A Way Forward
    References

    Chapter 2

    Scientists Communicating with the Public

    2.1 Introduction
    2.2 What does `Science and Society' mean for Scientists? The Changing Environment
    2.3 Are Academics Involved in Public Engagement?
    2.4 What is the Current Level of Science Communication by Scientists?
    2.5 Concluding Remarks
    References
    Useful Websites

    Chapter 3

    Encouraging Scientists to Communicate with the Public

    3.1 Introduction
    3.2 Science Communication: the Barriers
    3.3 Removing Barriers and Providing Incentives
    3.4 Seeking Advice and Support
    3.5 Embedding PE in Your Job
    3.6 Personal Benefits and Benefits to the Wider Society
    References

    Chapter 4

    Communication Learning and Writing

    4.1 Communication Theories
    4.2 Learning and Learning Theory
    4.3 Learning Theory Frameworks
    4.4 Constructivism and How it Applies to Science Communication Events
    4.5 Learning Styles
    4.6 Model of Family Centred Learning
    4.7 Successful Scientific Writing for the Public
    4.8 Concluding Remarks
    Recommended Additional Reading for Writing for the Public
    References

    Chapter 5

    Monitoring and Evaluating your Event or Activity

    5.1 Introduction
    5.2 Key Stages in Undertaking an Engagement Project
    5.3 Monitoring and Evaluating
    5.4 Undertaking Evaluation
    5.5 Interviews
    5.6 Focus Groups
    5.7 Observational Research
    5.8 Deciding Which Evaluation Tools to Use for Your Project
    5.9 Analysing the Results
    5.10 Reporting the Results
    5.11 Assessing Impact
    5.12 Ethical Issues Associated with Evaluation Projects
    Other Useful Resources and References

    Chapter 6

    Getting Started with Public Science Communication

    6.1 Introduction
    6.2 Understanding Your Audience
    6.3 Taking Your First Steps
    6.4 Planning Your Own Event or Activity
    6.5 How to Design Hooks for Your Event or Activity
    6.6 Designing a Science Communication Activity
    6.7 Consider Your Resources - Consumables Equipment Expertise and People (CEEP)
    6.8 How to Get Your Project Funded
    6.9 Top Tips for Successful Marketing
    6.10 Health and Safety
    6.11 Concluding Remarks
    References

    Chapter 7

    Direct Public Communication

    7.1 Introduction
    7.2 Direct Communication Delivering Information
    7.3 Information through Conversation
    7.4 A Focus on Policymakers
    7.5 Concluding Remarks
    References

    Chapter 8

    Indirect Public Communication

    8.1 Introduction
    8.2 A Focus on Science and Television
    8.3 A Focus on Radio and Science
    8.4 A Focus on Newspapers
    8.5 A Focus on Science and Writing
    8.6 A Focus on Science Advocacy
    8.7 A Focus on Citizen Science
    8.8 Public Involvement in Health Research
    8.9 A Focus on Web 2.0 Tools and Services
    8.10 Concluding Remarks
    References

    Chapter 9

    Getting Started with Science Communication in Schools

    9.1 Introduction
    9.2 School Science Education and Scientific Literacy
    9.3 A Skills Shortage in Science
    9.4 Attitudes and Knowledge of Young People about Science
    9.5 The Importance of Extra-curricular Science to Achievement
    9.6 Getting Started with Science Communication in Schools
    9.7 Think about your Resources Consumables and Equipment
    9.8 School Years and Qualifications
    9.9 Concluding Remarks
    References
    Useful Websites

    Chapter 10

    Demonstrating Interactions between Scientists and Schools

    10.1 Introduction
    10.2 Enhancing the Curriculum within the School Environment
    10.3 Developing Cross-Curricular Activities for Primary and Secondary Schools
    10.4 Enhancing the Curriculum with Activities with a School Audience but Outside the School Environment
    10.5 Influencing Curriculum Change
    10.6 Embedding Scientists into Schools
    10.7 Training Teachers
    10.8 Concluding Remarks
    References
    Epilogue
    Abbreviations and Acronyms
    Index
    Report
  • L. Roth
    5.0 out of 5 stars Great Toolbox For Science Evangelism
    Reviewed in the United States on 10 March 2013
    Format: PaperbackAmazon Vine Customer Review of Free Product( What's this? )
    As someone who has spent years in both clinical and research labs, has been involved in practical education and skills transfer for both young people and adults, and sees the critical need for a better understanding of science by both the general public and policy makers in government, I strongly urge anyone interested in improving communication of science to take a look at this book.

    I do have a few caveats that need to be discussed before going further however. This book is strongly Anglo-Centric; the vast majority of case studies involve institutions in the United Kingdom and reference many English programs, policies, and institutions. This may be a little off-putting at first for people living outside the U.K. The authors help by providing information about them and including things like a list of acronyms and a glossary. Once allowance for interpolation is made, the wealth of information to be found here is substantial.

    This book is aimed at scientists and people who have a familiarity with the methods and conventions of science - but may not have training in the specialized skills and knowledge needed to communicate science to those without that background. The first three chapters are aimed at getting scientists up to speed, by discussing how science has been disseminated in the past, the institutional tools that have been developed, and aspects of science communication theory. They make a case for public engagement, discuss the different models of learning that apply, and how to engage scientists in the effort.

    An underlying theme in the book is that if scientists can't make a case FOR science with the public, they can expect less and less support FROM the public. In these times of austerity for whatever reason, that's not a small concern. It's an even larger concern in light of the serious challenges facing humanity that can not be addressed without public support for science at all levels.

    The remainder of the book is given over to putting the basics of science communication into practice, with both basic information and examples. Chapter headings give an overview: Communication, Learning, and Writing; Monitoring and Evaluating Your Event or Activity; Getting Started with Public Science Communication; Direct Public Communication; Indirect Public Communication; Getting Started with Science Communication in Schools; Demonstrating Interactions between Scientists and Schools; and an Epilogue. Along with the examples is consideration of nuts and bolts issues: safety concerns, funding, background checks for working with children, scheduling, publicity, feedback, and so on.

    The case studies are brought to life by the accounts of the people who carried them out and the reactions/rewards they got from the experience. Responses from participants are included as well. Although the book is written in a style that can verge on 'Academese' at times, it is very accessible.

    Anyone working in a field of science who is involved in outreach, education, or advocacy should definitely get a copy of this book.
    Report