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PRACTICE OF PUBLIC RELATIONS Hardcover – 15 December 1994

by Fraser Seitel (Author)
4.2 out of 5 stars 68 ratings
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The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate.
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  1. Print length
    630 pages
  2. Language
    English
  3. Publisher
    Prentice Hall
  4. Publication date
    15 December 1994
  5. Dimensions
    2.54 x 21.59 x 26.67 cm
  6. ISBN-10
    0024088404
  7. ISBN-13
    978-0024088406
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There is a newer edition of this item:

The Practice of Public Relations [rental Edition]
The Practice of Public Relations [rental Edition]
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Product details

  • Publisher ‏ : ‎ Prentice Hall
  • Publication date ‏ : ‎ 15 December 1994
  • Edition ‏ : ‎ 6th
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 630 pages
  • ISBN-10 ‏ : ‎ 0024088404
  • ISBN-13 ‏ : ‎ 978-0024088406
  • Item weight ‏ : ‎ 1.22 kg
  • Dimensions ‏ : ‎ 2.54 x 21.59 x 26.67 cm
  • Customer Reviews:
    4.2 out of 5 stars 68 ratings

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Fraser P. Seitel

Fraser P. Seitel

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  • George Georgiou
    5.0 out of 5 stars Recommended.
    Reviewed in the United Kingdom on 15 November 2017
    Verified Purchase
    Very nice book. An easy read with many external references. Big plus on the stories from actual companies/events.
    Report
  • Yazid
    5.0 out of 5 stars P R as a whole.... well written
    Reviewed in Canada on 12 December 2012
    Verified Purchase
    very good learning on PR topic...
    The way the chapters are organised and the examples associated, very good
    really liked the book,
    Report
  • Nancy A. Treder
    5.0 out of 5 stars This textbook is a great foundation for anyone starting their PR career or those who need a refresher.
    Reviewed in the United States on 29 November 2013
    Verified Purchase
    I really like this book. The contents are set up nicely and each chapter is well defined and up to date with current and relevant information. It backs up all the lessons with great case studies and thought provoking questions at the end of each chapter. It's one of the best textbooks I've purchased in a long time.
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  • P. Drane
    4.0 out of 5 stars Liked the book - frustrated with online quiz and test questions from publisher
    Reviewed in the United States on 5 October 2012
    Verified Purchase
    I thought the book provided a good basic introduction to what public relations entails. The chapters were pretty quick reads which I appreciated when taking an accelerated 8 wk class. My issue with this product is the accompanying online materials put out by Pearson. The practice multiple choice and T&F quizzes along with the bank of questions used in weekly quizzes for grades had lots of errors. Often, out of a 30 question quiz, there would be three questions that were out and out wrong. I could find the correct answer word for word in the text, and it didn't match the "so-called correct answer" on the quiz. I then had to take the time to document the problem and send to professor for review in order to get back the points lost. This was frustrating for me and the professor. I was not the only one in the class with this issue - so it seems in this new edition to be a rampant problem. I am hoping that the publisher fixes this and that's the reason I'm documenting it here - maybe bad press will get them to do something.

    One of the tenants of public relations is "no errors" in the communications. Unfortunately - someone didn't take that advice to heart when developing the quiz questions. Frustrating to the nth degree!
    Report
  • stuard n.
    5.0 out of 5 stars Great for Marketing Majors (Which Should Include Everyone :) )
    Reviewed in the United States on 26 February 2014
    Verified Purchase
    This book does a great job of emphasizing the distinction between public relations and other forms of communication, which in a nutshell is ethics. Not to say that the notion of ethics cannot be used unethically, but that a good public relations adviser keeps in mind the role that a public's perception of ethics plays in a decision-making process. (Very entertaining too.)
    Report