MKT2BBM: Brands And Brand Management at LaTrobe

MKT2BBM is rated by StudentVIP members:

Ch. 3 Students should have a thorough understanding of Figures and Building a Strong Brand: The...

43 pages, 9084 words

Topics: - Introduction to brand management - Developing a brand strategy - Designing and imple...

9 pages, 2846 words

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Fantastic subject content and teaching from Phil Trebilcock at La Trobe in Shepparton. A must for all business students and marketing majors.

Anonymous, Semester 2, 2017

Great subject and great lecturer. Roman is a credit to LTU.

Anonymous, Semester 2, 2015

MKT2BBM Brands And Brand Management