The Marketer's Guide To Successful Package Design

Herbert Meyers

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MKF2401 - Marketing Issues in Packaging & Design Final Exam Notes

COMPLETE notes from week 1-12 lectures (86 on final grade) Week 1 : In the beginning Week 2 : Pack...

20 pages, 4836 words

MKF2401 Final Exam Revision Notes with

I developed this note to help my exam revision for the unit. The notes are presented in a systematic...

15 pages, 6625 words

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Reviews

Haven't finished this unit yet but Narelle does make the unit really enjoyable! However, she's a bit slow on marking assignments.

Anonymous, Semester 2, 2020

Really enjoyed this subject! Narelle is incredible. So personable and makes the class super engaging and fun! I learnt a lot from this subject; it gave me a new perspective on the importance of packaging and design in marketing. This subject definitely exercises your creative ability and puts it into good practice with the assignments. The knowledge I have taken away from this subject has been immensely helpful in my job since graduating!

Anonymous, Semester 2, 2019

It was quite an interesting subject. Made me look at packages in a whole different way. Definitely changes your way of thinking. Had a great tutor

Anonymous, Semester 1, 2018