MARK322 Corporate Identity and Branding notes

Description

Includes notes under the following topics: Introduction Client Briefing + Relevance of Theory + Environmental Forces AC2ID Test + REDS2 Test Corporate Identity & Visual Identity Organisational Identity Corporate Brand + the AC3ID Test Corporate Identity & the Impact of Culture + the AC4ID Test Corporate Communications: The Use of Stories to Share the Vision Corporate Image & Reputation Integrating with Multiple and National Identities