26100 Integrating Business Perspectives- Distinction Notes

Description

Distinction- level Integrating Business Perspectives summary notes. Notes gathered from textbook, tutorials. lectures, videos, readings and other sources. Index: 1. Interactive Seminar 2. Introduction to Business Models 3. Understanding a Problem for Business Innovation 4. Defining Innovation Challenges 5. Innovation Processes 6/7. Creating Business Value 8. Accessing customers, channels and marketing strategy across the business life cycle 9. Making the numbers work