Exam 90% comprehensive notes MKF2111

Description

Concise and organised revision notes I used for MKF2111 exam that covered every topic that was examined in detail. Helped me get 90+% on the final exam. Includes coloured diagrams. Topics covered in notes (all weeks): - Motivation, ability, opportunity - Exposure, attention, perception - Knowledge and memory - Attitudes - Decision-making process - Consumer culture - Innovation and ethics