Description

Covers all topics and weeks and includes information extracted from chapter readings Topic Covered -Market research -Consumer Behaviour -Markets: Segmentation, targeting, positioning -Marketing Mix – Product -Price -Promotion -Place -Services, Social & Not-for-profit marketing -Business buying behaviour -Digital and International Marketing


UTS

Summer session, 2017


20 pages

4,545 words

$29.00

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UTS, Broadway & Markets

Member since

March 2018

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