Summary Notes for Marketing Management (H1)
Subject notes for UniMelb MKTG90004
Description
This is the summary notes for Marketing Management for 2017 Semester 2. It has included all the summary in the lecture slides. Thus, it provided a detailed summary to prepare the exam. Additionally, I got H1 (83 marks) in this subject. Good Luck for exam. Content list: Week 1: What is marketing? Week 2: Marketing Plans Week 3: Marketing Reaserch Week 4: Segmenting, Targeting and Positioning Week 5: Consumer Behaviour Week 6: Product and Brand decisions Week 7: Distribution Decisions Week 8: Pricing Strategies Week 9: Communication strategies Week 10: Marketing Metrics Week 11: Services and Experience Marketing
UniMelb
2017
50 pages
14,598 words
$29.00
17