Consumer Behaviour Mind Map Summaries
Subject notes for MGSM Consumer Behaviour
Description
- Mind map summaries of every chapter in the CB textbook. - Includes all of the essential content and helped me do extremely well in the subject. TOPICS • Understanding Consumer Behaviour • The Psychological Core • From Exposure to Comprehension • Memory and Knowledge • Attitudes Based on High Effort • Attitudes Based on Low Effort • Problem Recognition and Information Search • Judgements and Decision Making Based on High Consumer Effort • Judgements and Decision Making Based on Low Consumer Effort • Post Decision Process • Social Influences on Consumer Behaviour • Consumer Diversity • Household and Social Class Influences • Psychographics: Values, Personality and Lifestyles • Innovations: Adoption, Resistance, Diffusion • Sources of Symbolic Consumer Behaviour • Marketing, Ethics and Social Responsibility
MGSM
Semester 1, 2017
15 pages
2,400 words
$29.00
Campus
UTS, Broadway & Markets
Member since
February 2016