MKC3110 Complete Notes
Subject notes for Monash MKC3110
Description
Covers all the content for MKC3110 in a concise yet comprehensive manner! Everything you need to know is here! Topics covered include: - Introduction to Strategy - Context/Industry Analysis - Customer Analysis/Competitor Analysis - Company/Internal Analysis - SWOT and Strategic Insights - Generic Strategies - Strategies along PLC - International Strategies - Corporate Strategies
Monash
Semester 1, 2017
36 pages
8,991 words
$44.00
Campus
Monash, Clayton
Member since
March 2016