Description

Covers all the content for MKC3110 in a concise yet comprehensive manner! Everything you need to know is here! Topics covered include: - Introduction to Strategy - Context/Industry Analysis - Customer Analysis/Competitor Analysis - Company/Internal Analysis - SWOT and Strategic Insights - Generic Strategies - Strategies along PLC - International Strategies - Corporate Strategies


Monash

Semester 1, 2017


36 pages

8,991 words

$44.00

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