(HD) INTERNATIONAL MARKETING NOTES: EASY & CONCISE!

Description

Extensive textbook & lecture notes! Helped me get a HD. Low page count as notes are presented in 2 columns. List of topics: 1. Introduction to International Marketing 2. Strategic Planning and Market Research 3. Political, Economical & Legal Environments 4. Cultural, Social & Technological Environments 5. International Market Entry 6. International Product Development and Management 7. International Services Development and Management 8. International Distribution Structures 9. International Logistics Management 10. International Pricing Models and Management 11. International Promotion Concepts and Management Also includes the following case studies: - Proctor & Gamble in Vietnam - Women Garment Workers in Bangladesh - How the smartphone brought young Chinese back to bicycles - IVF in China - Apple in India