(HD) MARKETING RESEARCH NOTES: EASY & CONCISE!

Description

Extensive textbook & lecture notes! Helped me get a HD. Low page count as notes are presented in 2 columns. LIST OF TOPICS: 1. Research questions and data 2. Interviews and focus groups 3. Making sense of qualitative data and sampling 4. Surveys 5. Construct measurement, questionnaires and supplements 6. Coding, Editing and Preparing Data, and Preliminary Data Analysis; Preparing the Marketing Research Report and its Presentation 7. Data Analysis: Testing for Difference 8. Data Analysis: Testing for Association 9. Data Analysis: Testing for Independence 10. Observation and its Variants and Experiments and Test Markets 11. Information-driven Technology and the Research Process