MARK1012 DISTINCTION CONDENSED NOTES

Description

MARK1012 DISTINCTION CONDENSED NOTES Clear formatting, easy to read Has all necessary formulas Covers all topics - Marketing: Creating and Capturing Customer Value - Company and marketing strategy: Partnering to build customer relationships - Analysing the marketing environment 
Marketing information and research - Consumer and Business Markets - Market segmentation, targeting and positioning - Products services and brands: building customer value - Developing new products and managing innovation 
Pricing Issues - Placement: Customer Value Fulfilment - Promotion - Sustainable Marketing