MKF3121 comprehensive HD notes!

Description

Complete Monash University MKF3121 notes including relevant information for the entire course. A combination of notes from the text book, lecture slides and relevant readings. Week 1 - Introduction to marketing planning Week 2 - Marketing in the firm context and internal analysis Week 3 - Customer analysis and segmentation Week 4 - Competitor analysis Week 5 - Industry analysis Week 6 - SWOT Week 7 - Targeting, positioning strategy and tactics Week 8 - Implementation Week 9 - Beyond functional marketing (Week 10 - No new content) Week 11 - Marketing and shareholder value (Week 12 - No new content)