Integrated Marketing Communications Mind Map Summaries - DISTINCTION Level

Description

- Mind map summaries of every chapter of the IMC textbook - Includes all of the essential content and examples and helped me do extremely well in the subject TOPICS • Introduction to Integrated Marketing Perspectives • The Role of IMC in the Marketing Process • Organising for Advertising and Promotion - The Role of Ad Agencies and Other Marketing Communication Organisations • Perspectives on Consumer Behaviour • The Communications Process • Source, Message and Channel Factors • Establishing Objectives and Budgeting for the Promotional Program • Creative Strategy - Planning and Development • Creative Strategy - Implementation and Evaluation • Media Planning and Strategy • Evaluation of Broadcast Media • Evaluation of Print Media • Evaluation of Support Media • Direct Marketing • Internet and Interactive Marketing • Sales Promotion • Public Relations / Publicity • Measuring the Effectiveness of the Promotional Program • International Advertising and Promotion • Personal Selling • Evaluating the Social, Ethical and Economic Aspects of Advertising and Promotion