☆ ★ MKTG1001 (HD) NOTES! ★☆

Description

★ COMPREHENSIVE MKTG1001 Notes ★ ★ HD Notes ★ TOPIC LIST: I. Introduction II. Strategic Marketing and Planning III. Environmental Analysis: Trends and Insights IV. Understanding Markets: Consumer Behaviour V. Market Segmentation, Targeting and Positioning VI. Marketing Mix: Product, Services and Brands VII. New Product Development VIII. Promotion Mix: Advertising, Public Relations, Personal Selling & Sales Promotion IX. Digital Marketing X. Personal Selling, PLC and NPD XI. Price