MKTG1001 Marketing Principles - complete, coherent notes

Description

Full MKTG1001 Marketing Principles lecture notes for weeks 1-13 - Also contains textbook summary when lectures indicate to reference it (unit has no other readings) - 71 pages, approx 14839 words - Concepts are neatly and logically organised - All assessable content is in a coherent form See the preview for example of one week's notes :) Topics (no guest lectures): - Process - Strategy - Environmental analysis - Consumers - Segmentation and targeting - Marketing mix - New product development - Promotion - Digital marketing - Pricing strategies - Placement strategies