MM110: Fundamentals of Marketing Notes

Description

These notes are a comprehensive summary of MM110 compiled from lectures, lecture notes, and textbook readings. I received an HD in this unit with a mark of 89, so these are notes are very high quality. They simplify complicated ideas, while explaining them succinctly. They will be beneficial to any student undertaking this unit. Topic list: Topic 1 - Overview of Marketing Topic 2 - The Marketing Environment and Market Analysis Topic 3 - Market Research Topic 4 - Consumer Behaviour Topic 5 - Markets - Segmentation, Targeting & Positioning Topic 6 - Product Topic 7 - Price Topic 8 - Distribution (Place) Topic 9 - Promotion Topic 10 - Marketing in Action & Sustainable Marketing