Distinction - MKF2521 Exam Notes
Subject notes for Monash MKF2521
Description
Distinction MKF2521 CURRENT Exam notes covering all materials in lectures, tutorials and readings (weeks 1 to 12 and additional materials). Uses helpful diagrams, examples and explanations to clearly cover everything in the unit. Topics include (not an exhaustive list): - Introduction to brand management - The function of brand management in marketing context - Customer-based brand equity (CBBE) - Brand resonance - Brand positioning - Brand elements - Integrated marketing communications (IMC) - Leveraging secondary brand associations - Measuring brand equity - Brand extensions - Branding new products - Reinforcing brands - Revitalising brands - Retiring brands - International brand management - Conducting a brand audit - Strategic brand management
Monash
Semester 1, 2018
10 pages
1,832 words
$29.00
1
Campus
Monash, Caulfield
Member since
September 2015