MKTG20006 Brand Management Notes

Description

Covers the following 7 topics: 1. Importance of Brands and Why Firms Invest in Branding their Products 2. Leveraging Secondary Associations - Country of Origin, Endorsements, Events 3. Brand Portfolios - Key Decisions 4. Brand Asset Valuator 5. Brand Extensions 6. Reinforcing and Revitalizing Brands 7. Cause Related Marketing Incorporates notes from the lecture slides, textbook, and tutorials.