MKTG3112 COMPLETE NOTES (HD: 87.0 - 1ST IN COURSE)

Description

These notes are a comprehensive summary of the chapters that form the foundation for MKTG3112's content. They include key definitions, graphs and concepts. They will be invaluable in preparing for exams AND the group assessment. Contents: 1. Introduction to IMC. 2. Program Situation Analysis. 3. Communication Process Analysis. 4. Objectives, Budget, Strategy and Planning. 5. Implementation and Media Strategy Planning.