Business Ethics Notes
Subject notes for UniMelb MKTG30012
Description
Full course content of 12 weeks including case studies includes: Lecture 1: Introduction Lecture 2:CSR 1. Revisiting the shareholder view 2. Defining CSR 3. Broader issues of CSR Lecture 3: Ethical Reasoning Traditional Theories Contemporary Theories Limitations Lecture 4: Ethical decision making How do we make ethical decisions 1. Ethical decision making model 2. Personal factors affecting ethical decision making 3. Situational factors affecting ethical decision making Lecture 5:The Ethics of Self-Interest 1. Is greed good? What is the ethical position of egoism 2. Arguments and evidence critiquing the assumption of psychological egoism in academia The Business case for BE Lecture 6: Critical Perspectives 1. Critical views of CSR 2. The law 3. New imaginings of the corporation Lecture 7: Environmental Issues: 1. Identifying environmental issues 2. Climate change 3. Why aren’t we acting? 4. Actions: Mitigation and adaption 5. Sustainable business Lecture 8: Consumer Issues I 1. Micro Issues 2. Marketers’ and consumers’ rights and responsibilities 3. Power and vulnerability 4. Consumer vulnerability 5. Marketing to children Lecture 9: Consumer Issues II 1. Criticisms of marketing 2. Criticisms of advertising 3. Advertising regulation 4. Sexualisation in advertising 5. Obesity Lecture 10: Employee Issues 1. Best places to work: values and purpose 2. Sweatshops and modern slavery 3. Job security 4. Other issues Lecture 11: Government Issues 1. The business and government relationship 2. Corporate political activity Lecture 12: Conclusion 1. Practicing business ethics 2. Positioning your personal impact 3. Exam review
UniMelb
Semester 1, 2018
43 pages
8,469 words
$34.00
7
Campus
UniMelb, Parkville
Member since
June 2017