24108 DETAILED AND EXTENSIVE MARKETING FOUNDATIONS NOTES
Subject notes for UTS 24108
Description
Extensive but well-condensed notes including detailed information on each topic to help you with study and preparation for your final exams! Includes diagrams and information to help you clearly understand the subject, and includes notes from all lectures, specifically topics: - The role of marketing - Strategic marketing and planning - Market research - Customer behaviour - Market segmentation, targeting and positioning - Products and pricing - Distribution channels and placement - Integrated marketing communications and electronic marketing International marketing, compliance and ethics Good luck!
UTS
Spring session, 2018
37 pages
14,802 words
$29.00
2
Campus
UTS, Broadway & Markets
Member since
December 2017
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