Buyer behaviour notes
Subject notes for Monash MKF2111
Description
These notes included all topics covered in w1-12, with definitions, relevant examples not covered in class, pictures and theories that you'll need to apply. - Introduction -Motivation, Ability and Opportunity -Exposure and comprehension -Memory and Knowledge -Attitudes and Persuasion -Problem recognition -Judgement and decision making -Post decision processes -Social influences -Consumer diversity -Ethics and social responsibility
Monash
Semester 2, 2018
74 pages
16,127 words
$34.00
1
Campus
Monash, Caulfield
Member since
February 2018