Description

These notes included all topics covered in w1-12, with definitions, relevant examples not covered in class, pictures and theories that you'll need to apply. - Introduction -Motivation, Ability and Opportunity -Exposure and comprehension -Memory and Knowledge -Attitudes and Persuasion -Problem recognition -Judgement and decision making -Post decision processes -Social influences -Consumer diversity -Ethics and social responsibility


Monash

Semester 2, 2018


74 pages

16,127 words

$34.00

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Campus

Monash, Caulfield

Member since

February 2018