CONSUMER BEHAVIOUR NOTES

Description

• Chapter 1 - What is CBE and why should I care? Week 1 • Chapter 2 - The consumer behaviour value framework Week 1 • Chapter 3 - Consumer learning starts here: Perception week 2 • Chapter 4 - Comprehension, Memory, and Cognitive Learning week 3 • Chapter 6 - Personality, Lifestyles, and The Self-Concept week 4 • Chapter 7 - Attitude and Attitude Change week 5 • Chapter 8 - Group and Interpersonal Influence week 5 • Chapter 9 - Consumer Culture week 7 • Chapter 12 - Decision making 1: Need Recognition And Search week 8 • Chapter 13 - Decision making 2: Alternative evaluation and choice week 9 • Chapter 14 - Consumption to Satisfaction