Consumer Behaviour Final Exam Notes
Subject notes for Adelaide MARKETNG 2501
Description
The Consumer Behaviour Final Exam Notes include a summary of Week 1 to Week 12 notes. It includes key concepts, illustration of processes and some relevant examples. Topics include: 1. Introduction to consumer behaviour & situational influences 2. Problem recognition & information search 3. Alternatives, purchases & satisfaction 4. Perception, learning and memory 5. Motivation, personality and emotions 6. Attitude 7. Household and demographic influence 8. Group influences and communication 9. Social stratification and culture
Adelaide
Semester 2, 2017
39 pages
7,896 words
$29.00
2
Campus
Adelaide, North Terrace
Member since
July 2017